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❤️ to culture, love miki

Miki Sim

Tracking the shifts in how people live, love, and make meaning—with APAC as the cultural center, fandom as movement, and individual expression fighting the algorithm. Not industry reports. Lived observation. A love letter to what's actually moving us.

Platform
Substack
PricingOnly free issuesPublishesWeekly
Issues55Founded4 years agoLast Issue10 days ago
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Latest Issues

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Hey, it's been some time since I posted on this Substack. Partly because I've been transitioning from my previous company to a new one. And here I am, back, and I can't wait to start geeking out with you all again. Hopefully more regularly...

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After Burnout: The New Millennial Aspiration

Coming close to forty, I’ve been working non-stop since before I graduated from university. When I look around in my 20s, most of my peers lived the same life: exploring the world, falling in and out of relationships, trying to find their p...

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The Slow Death of Amatonormativity

There is a story you were told before you were old enough to ask whether it was true.

It begins with a girl. There’s a castle, or a glass slipper, or a spinning wheel, or a poisoned apple. There is always a prince. He arrives to save the d...

3 months ago

A Letter To The Awakening From The Algorithm

I want to start with a feeling before I get to the data.

You know that moment when you’re scrolling and you catch yourself thinking something you’re pretty sure you didn’t think yesterday? A mild suspicion that maybe you’re too much, that...

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The Great Exit From Corporate Tech: Why We Reject AI And Embrace Cyber Decks

A week ago, I wrote about the wire. The EarPods trailing down a jacket on the subway in Seoul, Shanghai, London. The cord as a fashion statement, as a class signal, as an expression of rebellion. After five years of declining sales, wired h...

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  • Miki Sim

    \ud83d\udca1 Strategist and fangirl. I translate what I see in APAC culture, fan communities, and how people actually live into insights businesses can use. \ud83d\udc7e

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