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❤️ to culture, love miki

Miki Sim

Tracking the shifts in how people live, love, and make meaning—with APAC as the cultural center, fandom as movement, and individual expression fighting the algorithm. Not industry reports. Lived observation. A love letter to what's actually moving us.

Platform
Substack
PricingOnly free issuesPublishesWeekly
Issues53Founded3 years agoLast Issue17 days ago
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Latest Issues

The Slow Death of Amatonormativity

There is a story you were told before you were old enough to ask whether it was true.

It begins with a girl. There’s a castle, or a glass slipper, or a spinning wheel, or a poisoned apple. There is always a prince. He arrives to save the d...

17 days ago

A Letter To The Awakening From The Algorithm

I want to start with a feeling before I get to the data.

You know that moment when you’re scrolling and you catch yourself thinking something you’re pretty sure you didn’t think yesterday? A mild suspicion that maybe you’re too much, that...

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The Great Exit From Corporate Tech: Why We Reject AI And Embrace Cyber Decks

A week ago, I wrote about the wire. The EarPods trailing down a jacket on the subway in Seoul, Shanghai, London. The cord as a fashion statement, as a class signal, as an expression of rebellion. After five years of declining sales, wired h...

a month ago
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Wearing Analog Tech As A Fashion Statement

There is a girl on the subway—Seoul, Shanghai, London, wherever—and she has a white wire trailing down the front of her jacket. She is not listening to a podcast. She is making a statement. The cord is coiled loosely, draped with the delibe...

a month ago

Confessions of a Fangirl on Rehab

I need to tell you something I don’t always lead with in rooms full of marketers.

Before I was a strategist. Before Red Bull and Apple and the decks and the frameworks. Before anyone called me a cultural anthropologist or a digital markete...

2 months ago
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  • Miki Sim

    \ud83d\udca1 Strategist and fangirl. I translate what I see in APAC culture, fan communities, and how people actually live into insights businesses can use. \ud83d\udc7e

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