Reletter
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Wildfire Labs Substack

Todd Gagne, Mike Vetter

This blog is dedicated to helping entrepreneurs achieve their dreams and bring their vision to market.

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Substack
PricingOnly free issuesPublishesDaily
Issues277Founded3 years agoLast Issue3 days ago
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wildfirelabs.substack.com
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Latest Issues

Nobody Learns in the Clean Half

Photo by Julian on Unsplash

The machine that was supposed to kill the teller

June 1967. A Barclays branch in Enfield, just north of London. A sitcom actor named Reg Varney walks up to a machine set into the wall and takes out cash. It'...

3 days ago
6
2

The Feature That Made You Ordinary

Photo by Erik Mclean on Unsplash

Starbucks is holding about $1.7 billion of its customers’ money. Interest-free. People load it onto the app and spend it later, and a couple hundred million dollars of it a year never gets spent at all.

Mo...

5 days ago
5
5

The Prices Were Public the Whole Time

There’s a rule in the wildland fire business that everyone follows and nobody wrote down: you don’t talk about your prices.

Brennan Holloway has been in that industry his whole working life, and he described the code to me last week the wa...

10 days ago
3
5

Warning! Fishing Pox

Dick Stack started his business with three hundred dollars his grandmother counted out of a cookie jar.

He was nineteen, a few months out of high school in Binghamton, New York. He rented a storefront at 453½ Court Street. It was so small...

12 days ago
1
2

One Real Problem, Seven Skills

Last spring we had one marketing role open and six people on the shortlist. Before I met any of them, I sent the same homework. Read our Substack. Look at our social feeds. Listen to the podcast. Come back with an opinion on what we should...

17 days ago
4
3

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Authors

The writers behind this newsletter.

  • Todd Gagne

    Helping entrepreneurs transform their ideas into successful companies. Co-Founder @ Wildfire Labs, software accelerator | Podcaster | Angel Investor

  • Mike Vetter

    Co-Founder at Wildfire Labs.

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