Wildfire Labs Substack
Todd Gagne, Mike VetterThis blog is dedicated to helping entrepreneurs achieve their dreams and bring their vision to market.
| Platform |  | Pricing | Only free issues | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 234 | Founded | 2 years ago | Last Issue | 6 days ago |
| Active | |||||
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wildfirelabs.substack.comLatest Issues
Direction Beats Effort
Most technical founders are stuck doing more. More ads, more hires, more campaigns, more meetings. And getting less back than they used to. Pete Steege spent 30 years inside companies watching that strategy stop working. Here’s what helping...
Your Customers Aren't Loyal — They're Tolerating You
Product-Market Tolerance
NPS: negative eleven. That number had been on the Concur board deck for months. Nobody said it out loud. But everyone knew what it meant: your customers don’t believe you.
Renewals were happening. New logos were...
The Founder's Black Box
Sioux Falls. Early days of Prismatic. Michael Zuercher is an electrical engineer by training, a CEO by necessity, and he’s about to do the thing that most technical founders refuse to do.
He picks up the phone and starts selling.
N...
Why Your AI Initiative Is Stalling (And It's Not the Technology)
I was on a team call in March when it hit me. I’d spent the last several months deep inside Claude — built skills that automated my content pipeline, created a chief of staff workflow that prepped me for every meeting, had a Saturday mornin...
The CPO Who Started Again
This week on Startup Stories from the Treehouse, I sat down with AG Lambert — former CPO, 30-year product veteran, and accidental solo founder. Here’s what was notable.
There’s a certain kind of founder who avoids the uncomfortable part....
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Authors
The writers behind this newsletter.
Helping entrepreneurs transform their ideas into successful companies. Co-Founder @ Wildfire Labs, software accelerator | Podcaster | Angel Investor
Co-Founder at Wildfire Labs.
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