The Data Dive
Tom BonierAll things political data, with Tom Bonier
| Platform |  | Pricing | Freemium | Publishes | Infrequently |
|---|---|---|---|---|---|
| Issues | 14 | Founded | 4 years ago | Last Issue | 13 days ago |
| Active | |||||
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tombonier.substack.comLatest Issues
Who’s Voting?
While the fact that people are actually voting in this election is very exciting, the reality is that, for the past few weeks since mail/early voting began in scattered locales across the country late last month, there has not been a critic...
Early Notes on Early Votes
Early vote analysis can be fraught. It tells us who’s voting, but not for whom. And even then - one party having an apparent lead in early vote turnout, by itself, isn’t necessarily a good or bad sign for that party. What matters most here...
The Joy's House Insiders Launch Episode - Texas and Primaries Deep Dive with TargetSmart'sTom Bonier
A recording from Tom Bonier and Joy-Ann Reid's live video
Why We Built the Media Buying Platform
In today’s digital advertising landscape, political campaigns face a paradox. While digital advertising is more powerful and targetable than ever, the infrastructure behind it is increasingly opaque, fragmented, and wasteful. Campaigns rout...
Lessons From Arizona
It’s worth spending some time talking about what happened in Arizona in this past election. While I don’t believe that any one state or any one campaign holds all of the answers as we seek to not only understand what happened in 2024, but w...
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