Easy on the Ivy
Tom HoyEasy on the Ivy is a menswear and lifestyle blog that explores the heritage, culture, and evolving global nuances of Ivy League style through deep dives into iconic garments, interviews, and the stories behind timeless looks.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 149 | Founded | 3 years ago | Last Issue | 5 days ago |
| Active | |||||
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tomhoy.substack.comLatest Issues
Rolling Dub Trio’s In’Ei
It’s been a surprisingly long time since I’ve regularly worn a black loafer.
For years, I’ve naturally gravitated towards dark brown leather. Brown works effortlessly with denim, softens tailoring and, in my opinion, becomes even better wi...
Good News for UK J. Press Fans
J. Press has had a lot of attention from me recently, and I’m perfectly happy to keep that going.
Easy on the Ivy is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.
No...
HBT: A Rough Guide
I say it too much, but who cares? I’ll say the word perfect again. I may have realised one of the most perfect fabrics for summer. HBT.
No, HBT isn’t a disease, no it’s not a type of pencil. It stands for herringbone twill. Aaah, I hear yo...
Graham Marsh x Kamakura Shirts at John Simons
Life’s been pretty busy recently. Between heading over to New York to promote and launch the Easy on the Ivy zine at J. Press, and juggling plenty of freelance work, getting the chance to head down to London yesterday felt like a real treat...
Mad for Madras
I’m Tom, and I’m mad for Madras.
There are plenty of reasons for that. I love the heritage behind it, the way the colours soften over time, and the way the fabric changes character as it ages.
Recently though, I’ve found myself going...
Audience Metrics
Subscribers, engagement, traffic and sponsorship for Easy on the Ivy.
| Subscribers | Engagement | 77 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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SEO Reach
Where Easy on the Ivy ranks on Google, and how much search traffic it brings in.
| Ranked Keywords | 1.5k | Monthly Search Traffic | Top Keywords |
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Authors
The writers behind this newsletter.
Menswear writer based in Manchester, UK.
Frequently Asked Questions
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