Notes on Trust
Notes on TrustNotes on Trust is a place to share my explorations around how business can use trust strategies to drive value. I hope to use it to pressure test ideas and collaborate with others to refine them. I promise to veer off topic on a regular basis!
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 10 | Subscribers | Read | toniaeries.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
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Trust Ideas Worth Noting | Feb 11, 2026
This week’s collection of Trust Notes was not intended to have a theme—but all 3 stories turned out to have a link to the role of AI and tech disruption in general in shaping trust.
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ESBJERG, Denmark — According to newly published academic research analyzing the outcome of trust reforms in different regulatory contexts1, even organizations with high constraints around institutional structures are able to increase trust ...
The 3 Most Stunning Stats in the 2026 Edelman Trust Barometer
The Edelman Trust Barometer is the world’s largest online survey focused on trust in institutions (disclaimer: I led the team that produces the research from 2014 - 2025), and the 2026 report is, once again, full of sobering findings. Here ...
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Authors
The writers behind this newsletter.
Trust is a strategy, not a destination. Using this space for observations and notes on trust in companies, brands, and organizations.
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