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Artwork for Too Much by Nicola Washington

Too Much by Nicola Washington

Nicola Washington, Anne Ditmeyer, Kathleen Whyman, Anna Sansom, Hayley Gullen

\ud83c\udf31 For writers who want ease, not overwhelm in your Instagram book marketing. Stay visible on Instagram and keep your audience growing, one simple step at a time.

Platform
Substack
PricingFreemiumPublishesDaily
Issues239SubscribersRead nicolawashington.substack.com

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Latest Issues

Recent posts by this newsletter. Browse the email archive.

It's not shiny or sexy but this one concept will transform how you use Instagram

If I asked you to describe the steps you take in order to post on Instagram, I wonder how many of you would first think of these three simple steps:

5 days ago
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4

How a graphic memoirist found the readers that were meant for her book

When Hayley Gullen joined Instagram, she did so reluctantly. She was a long-time social-media sceptic who’d sworn off the platforms entirely but she quickly realised Instagram represented her best chance of getting the attention that might ...

6 days ago
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2

#19 Ask Me Anything about Instagram

tips for talking head Reels; making the most of a viral moment; how to post about your book without mentioning your book, AND MORE!

11 days ago
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6
Paid

The Anatomy of a Viral Instagram Post

When Anne Ditmeyer joined Too Much Instagram in December 2025 she was feeling ‘stuck’ and ‘resentful’ about Instagram, but after years of quietly building an online eco-system, experimenting, and learning to trust her voice, she was ready t...

13 days ago
9
1

Authors

The writers behind this newsletter.

  • Nicola Washington

    Hello! TOO MUCH is the antidote to influencer culture and bro-marketing tactics that ignore the needs of writers and authors. I'll show you how to use Instagram to get more readers, while keeping it in perspective ✌\ud83c\udffc Come on in!

  • Anne Ditmeyer

    Creative catalyst + workshop facilitator \ud83c\uddfa\ud83c\uddf8 born, \ud83c\uddeb\ud83c\uddf7 by hard work \ud83d\udcd3 Author of OVERRIDE! Here to shake things up.

  • Kathleen Whyman

    Bestselling humorous women’s fiction author. Shortlisted for Comedy Women in Print prize. Writing for all multi-tasking, mentally-overloaded women who put themselves last to look after everyone else! The Mother of All Problems out March 12th

  • Anna Sansom

    Writing about desire, love and lust. Queer. NSFW. Midlife shenanigans.

  • Hayley Gullen

    “This Might Surprise You: A Breast Cancer Story” is out now from Bloomsbury Green Tree. Follow me on Instagram - @hayleygullen My website - www.hayleygullen.com

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