Too Simple, Sometimes Naive
WhiplingExplorations of the China Comms world. Deep dives, essays, profiles and quick takes about Chinese state media, from someone who used to write it.
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 33 | Founded | 2 years ago | Last Issue | 14 days ago |
| Active | |||||
Read this Newsletter
toosimple.substack.comLatest Issues
"I would make the world's worst spy ever”
“My family are enjoying our trip to Washington D.C,” posts Thomas Pauken II, on X, on Feb 26 this year. It gets a 167 views. 0 likes.
But behind the smiles is a secret. FBI files recently made public allege this isn’t any normal family tri...
Japanophobia — a quick way to go viral in China
“Err, what’s this?” my partner asks, showing me their phone.
It’s my personal social media, the one restricted to family and friends. My pinned post currently shows a Chinese kid dressed as a Communist soldier, up a 20-foot pole and prete...
State gleefully pushes man who "had to go to China to find the American dream". They might want to read his book first.
Last week a video by CNBC went viral thanks to a powerful narrative.
“36-year-old left the U.S. for China—now pays $1,000 rent and $100 for groceries for family of 4: it’s my version of the American Dream,” reads the headline.
Too Simple,...
Is Europe waking up to foreign disinfo?
It takes a lot to rile a European diplomat. To stir them from highfalutin, to real action talk. But in an ostentatious venue, just off the European Parliament, it’s clear that something has cracked.
“We see the gun, we know what it’s made...
How China is using AI to 'tell its story well'
“Oh no, it’s happening again,” sings an animated eagle, dressed in a suit. “Breaking news, another China shock!”
It’s the opening to a 56-second satirical song, detailing US jealousy of China’s tech progress, all conjured up using AI gene...
Key Facts
Audience Metrics
Subscribers, engagement, traffic and sponsorship for Too Simple, Sometimes Naive.
| Subscribers | Engagement | 76 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
Explore More
Authors
The writers behind this newsletter.
Ex-state media. Now figuring out that strange experience, while analysing China influence.
Frequently Asked Questions
How can I access the email archive for Too Simple, Sometimes Naive?
You can find recent issues that have been published by Too Simple, Sometimes Naive on Reletter by scrolling up to where it says Latest Issues. Tap on the link for any of the most recent emails or hit More Issues to see older ones.
How many subscribers does Too Simple, Sometimes Naive have?
To see how many people subscribe to Too Simple, Sometimes Naive, simply upgrade your Reletter account. We provide readership numbers and lots of other stats for this newsletter so you can decide if it's worth reaching out to.
How can I advertise in Too Simple, Sometimes Naive?
Newsletter advertising can be extremely effective when it's done right. Before you pitch Too Simple, Sometimes Naive as a potential sponsor or partner, make sure that you've done your research and checked its newsletter stats with Reletter.
Then, personalize one of our winning pitching templates and send it to the right person using the contact info provided.
How much does it cost to sponsor a publication like Too Simple, Sometimes Naive?
Newsletter ad rates (or CPM) vary depending on many factors, including industry, number of subscribers, open rate, ad placement and more.
To find out how much an ad will cost, contact Too Simple, Sometimes Naive using the contact information provided and ask for a copy of their media kit.
How can I find newsletters related to Too Simple, Sometimes Naive?
Scroll up to where it says Related Newsletters to see other publications like Too Simple, Sometimes Naive. You can also search our email newsletter directory to discover other newsletters that cover the topics you're interested in.
How do I contact Too Simple, Sometimes Naive?
Reletter provides this newsletter's website URL above, where you will often find their contact information. We also provide links to associated social media accounts and pitching templates so you can reach out fast.