Too Simple, Sometimes Naive
WhiplingExplorations of the China Comms world. Deep dives, essays, profiles and quick takes about Chinese state media, from someone who used to write it.
| Platform |  | Pricing | Freemium |
|---|---|---|---|
| Publishes | Weekly | Issues | 9 |
| Subscribers | Read | toosimple.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
How "Red" is Little Red Book?
Xiaohongshu staff pose, shortly after the creation of their first Communist Committee. April 2019. Huangpu CPC.
"Doggy Dog": how an award-winning analyst uses a stuffed toy to target female China journalists
Laban Yu was once regularly quoted by Financial Times to CNN. Today he pretends to be a dog, "stalking" women he wants to 'train'.
Is China's "peak coal" just spouting emissions?
For some, last year was supposed to be China’s year for ‘peak coal’. It wasn’t.
Two plane crashes generate vastly different coverage in China
Two horrific plane crashes prompted vastly different coverage in China this week, shining a light on how its state media often bends to Russian sensibilities.
Authors
The writers behind this newsletter.
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