For revenue leaders who want to break down GTM silos and build better growth engines.
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 130 | Founded | 2 years ago | Last Issue | 10 days ago |
| Active | |||||
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cmo2cro.substack.comLatest Issues
The SaaS Peter Principle: Why We Keep Promoting People Into Jobs They’re Bad At
When the only path to more money is a promotion, eventually you promote people into jobs they shouldn’t have.
Your best salesperson becomes a sales manager. Your best demand gen person becomes a Director. Your best engineer becomes respons...
The 2027 CMO Budget Playbook
Budget Season Has Changed. Most CMOs Haven't. How to Win a Budget in the Age of AI.
Most CMOs don't lose budget because they ask for too much. They (you) lose because they're defending expenses instead of pitching investments.
Vibe Coding My First App: AI Reputation Grader
The inspiration
A while back I vibe coded a website for luxury vacation planning in the desert. That was mostly an experiment to see if I could.
Then my friend Lara Charem and I talked about building a SaaS assessment tool. We had so...
Why Every CMO Needs an AI Reputation Strategy
Your Brand Isn't Competing for Search Rankings Anymore. It's Competing for AI Memory.
A CEO I follow recently shared something that should make every CMO pay attention. A competitor removed an inaccurate comparison page from its website af...
Why CMOs Should Kill Lead Scoring and Get Better Alignment on Outcomes
Content consumption is a learning signal. Demo requests are a buying signal. Marketing has spent two decades treating them like they're the same thing.
If you're still lead scoring in 2026, you're running a playbook from 2010.
I used to...
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Authors
The writers behind this newsletter.
I'm a creative GTM leader with an analytical mindset. FWIW, I'm also 4x CMO, 1x CRO, 1x VP of Growth, 5x OPs leader w/2 exits. Spent most of my time in B2B SaaS and about a decade in B2C, from seed to public companies. Also an Advisor for B2b SaaS.
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