CMO2CRO
Tracy SFor revenue leaders who want to break down GTM silos and build better growth engines.
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 119 | Founded | 2 years ago | Last Issue | 5 days ago |
| Active | |||||
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cmo2cro.substack.comLatest Issues
Why CMOs Fail in First-Time Founder-Led Orgs and How to Navigate it
I take a lot of calls with founder CEOs.
I take a lot of calls with first-time founder CEOs and I’ve worked for four. Usually they walk me through their product, their pitch, and their roadmap. Eventually, they ask: ““How do I get the mark...
Why I Stopped Caring About MQLs When I Became CRO
I once sat in a meeting where we spent 45 minutes debating whether a webinar attendee should receive 10 points or 15 points. Yet, no one ever asked whether webinar attendees ever became customers.
MQLs are broken incentives
I came up...
Creating Your CMO Summary Snapshot & Board Bio
A few weeks ago, Erica Seidel, who many of us know, posted on LinkedIn about how a CEO just wanted some basic information about prospective CMO candidates in business terms rather than marketing terms.
A few weeks ago, Erica Seidel, who ma...
Salesforce Didn't Buy Fin. It Bought Intercom.
Every marketer dreams about building brand equity. Intercom spent 15 years doing exactly that, then walked away from the name.
The Intercom rebrand to Fin is a peculiar but not uncommon one in SaaS. Most companies layer new positioning ont...
The Moat Isn't Dead. It Just Changed.
I just read Sam Jacobs’ article about “moatlessness” and it’s the second time in recent weeks I’ve heard people talk about “the moat no longer exists” and I have to adamantly disagree.
For the past 26 years, the moat has always been some c...
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Authors
The writers behind this newsletter.
I'm a creative GTM leader with an analytical mindset. FWIW, I'm also 4x CMO, 1x CRO, 1x VP of Growth, 5x OPs leader w/2 exits. Spent most of my time in B2B SaaS and about a decade in B2C, from seed to public companies. Also an Advisor for B2b SaaS.
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