CMO2CRO
Tracy SFor revenue leaders who want to break down GTM silos and build better growth engines.
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 115 | Founded | 2 years ago | Last Issue | 6 days ago |
| Active | |||||
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cmo2cro.substack.comLatest Issues
The Moat Isn't Dead. It Just Changed.
I just read Sam Jacobs’ article about “moatlessness” and it’s the second time in recent weeks I’ve heard people talk about “the moat no longer exists” and I have to adamantly disagree.
For the past 26 years, the moat has always been some c...
I Analyzed 100 Top Substacks. Almost None Make Money the Way You Think.
First I want to tell you that I first thought that the people that grew the most on Substack were the people who talk about how to monetize on Substack. Ugh.
However, when I analyzed the to 100 Substackers, here’s what I found:
What I fou...
Introducing Crabby CMO: Everything you want to say on LinkedIn, but can't
This is a special edition of CMO2CRO
I’ve built pipeline. I’ve launched brands. I’ve owned revenue. I’ve sat through 11,000 hours of syncs that could have been emails.
And I’ve learned that the best marketing career advice doesn’t come fr...
The AI Buying Committee Just Got Five People Larger
Boards don’t want AI pilots anymore. They want measurable outcomes, governance, and someone to blame if it fails.
There’s a pattern buried in Dataiku’s recent Global AI Confessions Report that most people will miss because they’re f...
You Don’t Have a Pipeline Problem. You Have an ICP Problem.
More pipeline won’t fix bad customers. Use this ICP Efficiency Score.
Most B2B SaaS companies think they need more demand. When what they actually need are better customers. Bad customers don’t just churn. They break your entire GTM.
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Authors
The writers behind this newsletter.
I'm a creative GTM leader with an analytical mindset. FWIW, I'm also 4x CMO, 1x CRO, 1x VP of Growth, 5x OPs leader w/2 exits. Spent most of my time in B2B SaaS and about a decade in B2C, from seed to public companies. Also an Advisor for B2b SaaS.
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