For revenue leaders who want to break down GTM silos and build better growth engines.
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 137 | Founded | 2 years ago | Last Issue | 4 days ago |
| Active | |||||
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cmo2cro.substack.comLatest Issues
Field Marketing Is More Than a Booth and a Bar Tab
I’ve seen B2B SaaS companies spend over $100,000 sponsoring a conference, only to come home with a spreadsheet of badge scans and a handful of meetings. Sound familiar?
What a waste of time, money, and resources.
I love field marketing. I...
Everyone Loves a Deal, Even the Seller
Earlier this month, I made over $3,200 in less than 30 days selling stuff on eBay and Poshmark. I promise I will tie this to B2B. :)
Some buyers negotiated hard. Others paid the asking price. And I learned quite a bit about what people ar...
I Optimized My Substack for Google and AI Search. Here’s What Happened.
👋 Happy Wednesday! If this post is truncated for any reason, head on over to the app to read the full article.
After two years of publishing on Substack, I discovered I'd been doing only half the work required to get found in sear...
Why Taste Is the Most Important Marketing Skill in the AI Era
This post is not about AI slop. I want to talk about how you teach both your team and AI how to understand what “good” actually looks like.
In my entire marketing career, it’s what stands out that matters. But good marketing doesn’t just...
How to Strategically Say No to Good Ideas
One of the most valuable skills I've developed as a CMO is saying ‘no’ to good ideas.
The reality is that most marketing teams aren’t suffering from a shortage of ideas. (Everyone wears a marketing hat at some point in their career...
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Authors
The writers behind this newsletter.
I'm a creative GTM leader with an analytical mindset. FWIW, I'm also 4x CMO, 1x CRO, 1x VP of Growth, 5x OPs leader w/2 exits. Spent most of my time in B2B SaaS and about a decade in B2C, from seed to public companies. Also an Advisor for B2b SaaS.
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