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Tracy’s Tidbits

Tracy S

Writing about my journey going from CMO to CRO and my very strong opinions on everything GTM given my 2 previous exits. I'm Tracy, a 4x CMO, 1x CRO and a many-time RevOps leader.

Platform
Substack
PricingFreemiumPublishesWeekly
Issues108SubscribersRead cmo2cro.substack.com

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Latest Issues

Recent posts by this newsletter. Browse the email archive.

CMO Tenure by the Numbers

We talk about CMO tenure as if it is a talent problem. When in actuality, it’s more of an expectations problem.

7 days ago
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Customer Success is Not Sales (and pretending it is will cost you revenue)

Full disclosure: I started my career in Customer Success. I’ve carried accounts and managed renewals. I’ve owned “the relationship.” I’ve also sold SaaS, and have been a CRO.

14 days ago
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Creating Your GEO/AI Search Map with Claude Cowork

When I wrote the AI SOV (Share of Voice) article last month, the the exercise suggested I create a GEO / AI Search Category Ownership Map of topics we wanted to own.

21 days ago
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Most Founders Don’t Need a Lawyer—Until They Really Do

I’m not a lawyer. I got as far as taking my LSATs and then decided it wasn’t for me.

a month ago
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Authors

The writers behind this newsletter.

  • Tracy S

    I'm a creative GTM leader with an analytical mindset. FWIW, I'm also 4x CMO, 1x CRO, 1x VP of Growth, 5x OPs leader w/2 exits. Spent most of my time in B2B SaaS and about a decade in B2C, from seed to public companies. Also an Advisor for B2b SaaS.

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