For revenue leaders who want to break down GTM silos and build better growth engines.
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 133 | Founded | 2 years ago | Last Issue | 9 days ago |
| Active | |||||
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cmo2cro.substack.comLatest Issues
How to Strategically Say No to Good Ideas
One of the most valuable skills I've developed as a CMO is saying ‘no’ to good ideas.
The reality is that most marketing teams aren’t suffering from a shortage of ideas. (Everyone wears a marketing hat at some point in their career...
How to Build a Speakers Bureau That Builds Your Brand
Most companies think a speakers bureau is about teaching employees how to speak. But that’s only half the job. What you’re really building is a group of people who can carry your company’s point of view into the market.
Years ago, w...
"We need more pipeline!" 7 Revenue Leaks Hiding in your Business
Every quarter the pipeline number goes up or stays flat, but ever notice how it never drops? The result is marketing gets a new target, but not a new budget, sales gets a new headcount, and customer success is asked to improve retention. So...
The SaaS Peter Principle: Why We Keep Promoting People Into Jobs They’re Bad At
When the only path to more money is a promotion, eventually you promote people into jobs they shouldn’t have.
Your best salesperson becomes a sales manager. Your best demand gen person becomes a Director. Your best engineer becomes respons...
The 2027 CMO Budget Playbook
Budget Season Has Changed. Most CMOs Haven't. How to Win a Budget in the Age of AI.
Most CMOs don't lose budget because they ask for too much. They (you) lose because they're defending expenses instead of pitching investments.
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Authors
The writers behind this newsletter.
I'm a creative GTM leader with an analytical mindset. FWIW, I'm also 4x CMO, 1x CRO, 1x VP of Growth, 5x OPs leader w/2 exits. Spent most of my time in B2B SaaS and about a decade in B2C, from seed to public companies. Also an Advisor for B2b SaaS.
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