For revenue leaders who want to break down GTM silos and build better growth engines.
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 128 | Founded | 2 years ago | Last Issue | 6 days ago |
| Active | |||||
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cmo2cro.substack.comLatest Issues
Vibe Coding My First App: AI Reputation Grader
The inspiration
A while back I vibe coded a website for luxury vacation planning in the desert. That was mostly an experiment to see if I could.
Then my friend Lara Charem and I talked about building a SaaS assessment tool. We had so...
Why Every CMO Needs an AI Reputation Strategy
Your Brand Isn't Competing for Search Rankings Anymore. It's Competing for AI Memory.
A CEO I follow recently shared something that should make every CMO pay attention. A competitor removed an inaccurate comparison page from its website af...
Why CMOs Should Kill Lead Scoring and Get Better Alignment on Outcomes
Content consumption is a learning signal. Demo requests are a buying signal. Marketing has spent two decades treating them like they're the same thing.
If you're still lead scoring in 2026, you're running a playbook from 2010.
I used to...
Why Your Prospects Aren't Saying No. They're Just Saying "Not Yet."
Last week I was talking to a CRO who told me that the deals were stalled and they couldn’t understand why. Conversions had dropped by 50% in the last six months.
Their hypothesis was that their prospects were just very distracted by all t...
Your Buyers Don't Care That You Know Their Name
Personalization is outdated, there, I’ve said it out loud, even after working at a company that sold AI personalization.
Bottom line is buyers don’t actually care if you know their name. They care if you understand their risk, their budge...
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Authors
The writers behind this newsletter.
I'm a creative GTM leader with an analytical mindset. FWIW, I'm also 4x CMO, 1x CRO, 1x VP of Growth, 5x OPs leader w/2 exits. Spent most of my time in B2B SaaS and about a decade in B2C, from seed to public companies. Also an Advisor for B2b SaaS.
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