Reletter
Artwork for CMO2CRO

CMO2CRO

Tracy S

For revenue leaders who want to break down GTM silos and build better growth engines.

Platform
Substack
PricingFreemiumPublishesWeekly
Issues121Founded2 years agoLast Issue8 days ago
Active

Read this Newsletter

cmo2cro.substack.com
Artwork for CMO2CRO

Latest Issues

The AI Transformation Gap: Why Most Marketing Teams Are Still Missing the Point

A recent BCG report revealed a statistic that should make every marketing leader pause:

  • 96% of CMOs say they’ve significantly transformed marketing with AI

  • Yet, 42% admit they’re still primarily using AI as a task assistant

Th...

8 days ago

Reddit Is Quietly Becoming the Most Important Marketing Channel You Aren’t Measuring

I recently built an online store. As part of the process, I asked ChatGPT which eCommerce tools I should use. The recommendations were interesting.

The warnings were even more interesting.

The AI didn’t just tell me which tools to conside...

15 days ago
3
2

Why CMOs Fail in First-Time Founder-Led Orgs and How to Navigate it

I take a lot of calls with founder CEOs.

I take a lot of calls with first-time founder CEOs and I’ve worked for four. Usually they walk me through their product, their pitch, and their roadmap. Eventually, they ask: ““How do I get the mark...

22 days ago
3
Paid

Why I Stopped Caring About MQLs When I Became CRO

I once sat in a meeting where we spent 45 minutes debating whether a webinar attendee should receive 10 points or 15 points. Yet, no one ever asked whether webinar attendees ever became customers.

MQLs are broken incentives

I came up...

a month ago
1

Creating Your CMO Summary Snapshot & Board Bio

A few weeks ago, Erica Seidel, who many of us know, posted on LinkedIn about how a CEO just wanted some basic information about prospective CMO candidates in business terms rather than marketing terms.

A few weeks ago, Erica Seidel, who ma...

a month ago
3
Paid

Key Facts

Contact Information
Newsletter Author
Number of Subscribers
Find out how many people subscribe to this newsletter.

Audience Metrics

Subscribers, engagement, traffic and sponsorship for CMO2CRO.

SubscribersEngagement67Monthly Web Visits
Accepts SponsorsEstimated Cost per Ad

Authors

The writers behind this newsletter.

  • Tracy S

    I'm a creative GTM leader with an analytical mindset. FWIW, I'm also 4x CMO, 1x CRO, 1x VP of Growth, 5x OPs leader w/2 exits. Spent most of my time in B2B SaaS and about a decade in B2C, from seed to public companies. Also an Advisor for B2b SaaS.

  • Frequently Asked Questions

    How can I access the email archive for CMO2CRO?

    You can find recent issues that have been published by CMO2CRO on Reletter by scrolling up to where it says Latest Issues. Tap on the link for any of the most recent emails or hit More Issues to see older ones.

    How many subscribers does CMO2CRO have?

    To see how many people subscribe to CMO2CRO, simply upgrade your Reletter account. We provide readership numbers and lots of other stats for this newsletter so you can decide if it's worth reaching out to.

    How can I advertise in CMO2CRO?

    Newsletter advertising can be extremely effective when it's done right. Before you pitch CMO2CRO as a potential sponsor or partner, make sure that you've done your research and checked its newsletter stats with Reletter.

    Then, personalize one of our winning pitching templates and send it to the right person using the contact info provided.

    How much does it cost to sponsor a publication like CMO2CRO?

    Newsletter ad rates (or CPM) vary depending on many factors, including industry, number of subscribers, open rate, ad placement and more.

    To find out how much an ad will cost, contact CMO2CRO using the contact information provided and ask for a copy of their media kit.

    How can I find newsletters related to CMO2CRO?

    Scroll up to where it says Related Newsletters to see other publications like CMO2CRO. You can also search our email newsletter directory to discover other newsletters that cover the topics you're interested in.

    How do I contact CMO2CRO?

    Reletter provides this newsletter's website URL above, where you will often find their contact information. We also provide links to associated social media accounts and pitching templates so you can reach out fast.