Trailmix
Matt WalshAn exploration of the trail running business & media landscape.
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 108 | Founded | 4 years ago | Last Issue | 16 days ago |
| Active | |||||
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wearetrailmix.substack.comLatest Issues
✳️A Nice Surprise for UTMB
Hey pals,
A short one this week with plenty of small news stories.
Ourea’s races have a new owner; UTMB actually have to spend their own money on a race; Aravaipa engulfed another race series; and why trail running for all it’s quandaries...
✳️Why do we have Trail Running News Deserts?
On why we need more local news in trail running.
Hey pals,
Four Lessons from an Iconic Race’s Collapse
Hey pals,
I write to you from a bucolic garden in Oxfordshire where I’m taking a much needed respite from the rampage of work.
I wanted to get a full-debrief from Shane Ohly, Founder of Ourea about the backstory to their collapse, but wi...
✳️ UTMB’s Broadcasting Pipedream
Hey pals,
Last week marked the end of Ourea Events, the owners of iconic races that put the UK on the ultrarunning map: Dragons Back, Cape Wrath, and the Northern Traverse.
Shane Ohly, founder of Ourea, is someone who was always a great b...
✳️Trail Running Is Becoming the Outdoor Industry’s Default Sport
Hey pals,
The snowdrops have given way to daffodils across the valleys I’ve been hiking in recently (yes, hiking not running. I already have an injury 🎉). It’s a small change, but it’s natures colourful way of marking the passage of the s...
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