Scaling Signals
Trent TurnerGrowth stories from scaling consumer brands. Sign-up for a free 30 minute growth audit.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 22 | Founded | 3 years ago | Last Issue | 7 months ago |
| Active | |||||
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trentturner.substack.comLatest Issues
Scaling High-AOV Brands: How to Grow When Conversion Is Low and Data Is Sparse 📈
I recently spoke with a marketer tasked with scaling a high-AOV brand ($1K+).
She was stuck.
Search volume was collapsing after a failed TV campaign.
Competitors were crowding in.
And her $1K+ price point made it nearly impossible to...
Scaling High‑AOV Brands: Challenges & How to Break Through 🔨
I spoke with a marketer last week who handles marketing for a high AOV (average order value) brand.
Their product sells for well over $1k.
It got me thinking about how the standard “growth playbooks” quickly fall short when AOV’s reach mo...
How Meta Determines Ad Rank 🤖
Someone recently asked me about the Meta algorithm:
How does it work and impact our creative process?
I stumbled over an answer that equated to “we just need to make better ads.”
What I really meant to say was that we should be making a...
Positioning, offers, & trust 🧠
There are few categories that are more competitive than supplements.
Every click is a hard fought won battle to gain attention and attract sales.
I’ve spent the last 10 months going deep in the supplements industry and I wanted to share...
How to Launch Podcast Ads that Convert for DTC Brands 🎙️
Executive summary
Podcast ad programs can be a profitable source of customer acquisition for DTC brands, but they can also be a waste of money if bought poorly.
This guide aims to help improve the odds of an initial podcast ad test.
#...
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Authors
The writers behind this newsletter.
Head of Growth for Scaling Consumer Brands | Growth Advisor | Ex-Eight Sleep, Mill
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