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[DEPRECATED] Trigger Strategy has become The Reach
Tom Kerwin, Corissa NunnNow over at reach.crownandreach.com, where we're feeling our way through the murky waters of strategy and operations in an uncertain world.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 100 | Founded | 6 years ago | Last Issue | 2 months ago |
| Active | |||||
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triggerstrategy.substack.comLatest Issues
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Anthropic’s Head of Product, Cat Wu, recently wrote a piece that’s been doing the rounds about how the Claude Code team does product management.
It’s worth reading, but...
Don't unsubscribe yet...
Trigger Strategy has moved and rebranded. Pretty much the branding equivalent of entering the witness protection program.
Before you smash the unsubscribe button, here’s what you might've missed ...
- The masking tape test - the $2 tri...
Checking in
Hi…
Did you see our emails on Wednesday (“Potato”) and Thursday (“Are you building a spaceship like a bunch of idiots?”)?
Chances are, you didn’t.
They might be in your spam folder, and/or you saw the sender name and thought “who the hel...
RIP Trigger Strategy Group
Uh oh, apparently we’re rebranding.
Trigger Strategy Group is becoming Crown & Reach.
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Here’s our new newsletter, The Reach
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… our continuing podcast, Tentacles
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… and our new site: Crown & Reach
We’ll spare you the gory de...
How to bend the curve of luck
Hello!
- On Monday I’m running another Intro to Multiverse Mapping. Spaces are free but limited, and it’s a live event that won’t be recorded. It’s the quickest, easiest and cheapest way to learn how to make a Multiverse Map. Register he...
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Authors
The writers behind this newsletter.
Author of Innovation Tactics. Zero-to-one discovery consultant and coach. Writes about strategy and sense-making in complex ambiguous situations, and the implications for research, experimentation and management.
Messaging strategy, copywriting, writing coaching.
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