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TrueHoop

Henry Abbott, CoachThorpe, Noah Galuten
Hundreds of paid subscribers

Award-winning hard truths about the NBA since 2005.

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PricingFreemiumPublishesDaily
Issues1475Founded8 years agoLast Issue6 days ago
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Latest Issues

“Numerous and significant inaccuracies”

On August 17, an article by ESPN’s Don Van Natta, Baxter Holmes, and Ramona Shelburne found, essentially, that the NBA was not going to meaningfully punish Clippers billionaire Steve Ballmer for circumventing the salary cap to sign Kawhi Le...

6 days ago
51
14

Live with Henry Abbott and David Thorpe

Thank you , , , , , and many others for tuning into my live video with ! Join me for my next live video in the app.

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9 days ago
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1

David Thorpe’s 2026-2027 NBA projections

All 30 teams

The NBA regular season begins in exactly two months. There are a few serious questions left unanswered in terms of roster construction. But no matter where some of those players land, we do know a few things heading into these...

11 days ago
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Paid

Who's actually buying the Lakers?

Josh Kushner and Bob Iger don't have $12.5 billion

Ramona Shelburne writes: “The Los Angeles Lakers are being sold to Josh Kushner and Bob Iger for $12.5 billion, a record-breaking price, multiple sources told ESPN.”

13 days ago
78
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The NBA's giant whiff on Mark Walter

Last fall, the NBA loved Mark Walter.

As Mark assumes his role as majority owner of the Lakers, I have no doubt that he will be a committed steward of the team and a great addition to our league given his many successful ventures in busi...

16 days ago
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2

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Authors

The writers behind this newsletter.

  • Henry Abbott

    CEO. At ESPN Henry expanded TrueHoop into a blog network, digital video series, and podcast. Headed ESPN's NBA team. Relaunched independent TrueHoop in 2019.

  • CoachThorpe

    Analyst. Coach and mentor to basketball players, coaches, and governors. ESPN analyst for 10 years and the author of "Basketball is Jazz: Stories and Lessons From a Basketball Lifer."

  • Noah Galuten

    I am a cookbook author and the writer of I'm Legally Required to Feed You, a Substack about feeding your family and the bigger questions that go along with it.

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