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Truth in NIL

Marc Isenberg writes Truth in NIL on the business of college sports—NIL, labor rights, money, and athlete advocacy. Advisor to college and pro athletes. Author of Money Players, Go Pro Like a Pro, and a forthcoming NIL booklet with Debbie Spander.

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Issues9Founded2 months agoLast Issue10 days ago
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Latest Issues

The four biggest NCAA failures shape college sports today

How we got here — and why athletes, lawyers and agents aren’t the cause.

By Marc Isenberg

A school cuts a sport. Pundits and so-called insiders point to the usual suspects: NIL, the House settlement, the transfer portal, agents and lawyer...

10 days ago
6

Pro Sports Runs on Socialism. College Sports Should Take the Hint.

The pro team owners figured out that redistribution generates extraordinary wealth. College sports is doubling down on the opposite — and the squeeze is reaching the programs that can least afford it.

By Marc Isenberg


The NCAA Manu...

16 days ago
7
2

College Sports Isn’t Broken. It Lacks Leaders Willing to Bargain in Good Faith.

By Marc Isenberg

Seth frequently tweets, “Please be kind.” I’ve tried to take that to heart in responding to his tweet on college sports — pay-for-play, free agency, and why he believes collective bargaining isn’t the answer.

Thanks for r...

a month ago
6
3

How College Sports Built a $2 Billion Company

While college sports looked the other way, third parties built a $2 billion industry around it.

By Marc Isenberg

College sports spent decades insisting it wasn’t a business, while an entire cottage industry was building one around it. Som...

a month ago
8

The Transfer Portal Opened. Don’t Panic

The college basketball Transfer Portal opened April 7th.

Within hours, more than 1,000 Division I men’s basketball players had entered. Last year, 2,320 — more than 40% of all Division I players — entered the portal. Seventy percent couldn...

a month ago
8
1

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  • Truth in NIL

    Marc Isenberg writes Truth in NIL on the business of college sports—NIL, labor rights, money, and athlete advocacy. Advisor to college and pro athletes. Author of Money Players, Go Pro Like a Pro, and a forthcoming NIL booklet with Debbie Spander.

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