Tuija Aalto
Tuija AaltoHighlights from a PhD research journey exploring how influencer industry and (legacy) media industry intertwine in the platform era
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 43 | Subscribers | Read | aalto.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
Scholars point a gap in platform governance: creators as sellers not recognized by TikTok’s documentation
Platforms provide the tools and services that influencers rely on to make a living. Understanding exactly what rules apply, though, is difficult, as TikTok’s rules for monetisation are dispersed across at least 85 documents. Scholars from U...
What is "Influence Industry" and how does it differ from Influencer Industry?
The digital information landscape is evolving rapidly. A group of actors which Emma L. Briant and Vian Bakir (2025) call digital influence mercenaries employ misinformation and manipulation to advance their agendas.
Influence with integrity — Responsible influence certification gains ground in Europe
Several European countries have introduced influencer certification programs aimed at improving transparency and professionalism in influencer marketing. The European Advertising Standards Alliance (EASA) and its network of national self-re...
Younger users (15-24) tend to have a higher level of trust in social media influencers compared to older demographics
The social media landscape in Finland is continually evolving, with notable shifts in platform usage and the emergence of new engagement patterns. The "Suuri somevaikuttajatutkimus 2023" (Big Social Media Influencer Study 2023) indicates se...
Authors
The writers behind this newsletter.
A doctoral candidate of journalism at the University of Tampere, Tuija Aalto studies the strategic renewal of media. How does platformization change the media environment?
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