uncharted
Martin \ud83c\udff9, LorettaEveryone's nodding in the meeting. You're not sure why. Uncharted is about what's real and what's noise in marketing, technology, and growth. No fairytales.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 81 | Founded | 2 years ago | Last Issue | a month ago |
| Active | |||||
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thisisuncharted.coLatest Issues
The chat is the least interesting part of AI
The most useful thing my AI assistant has done in the last two months wasn’t a fintech update or a last minute Liverpool injury alert before an FPL deadline.
It told me Project Hail Mary was in cinemas that weekend and to book before it so...
The washing machine didn't negotiate with the housemaid
The housemaid wasn’t replaced by a better housemaid.
Most knowledge workers haven’t worked out why that matters yet.
To be fair, neither did the housemaids.
Alvin Toffler coined “prosumer” in 1980.
He was watching people on factory f...
Marketing is splitting into two jobs
In the last year, LinkedIn lost 60% of its B2B traffic to AI search.
Email open rates climbed but click-throughs fell. The emails your team spent hours on are being opened, summarised, and sorted by AI before a human reads them.
Some ma...
Your pitch was fine. Your org chart was wrong.
Founders spend weeks polishing a pitch.
What they almost never see is what happens when they leave the room.
The side conversations.
The doubt.
The quiet “let’s park this.”
The Slack message that just says “thoughts?” with no follow...
Great meeting. No reply.
The meeting went well. Then nothing happened.
Early in my career, I ran a digital consultancy. We pitched for a large tender with an international company. Two meetings. They loved us. Loved our ideas, our approach, our strategy. The vibe...
Audience Metrics
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| Subscribers | Engagement | 70 | Monthly Web Visits | ||
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| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
I tend to end up in places before there's a map. Ireland's first digital bank. Fintech across the GCC. What's real, what's noise, and the human stuff that decides before the technology does. No fairytales.
10 years at google, 2 years as policy administrator; now mentor, designer, content creator, entrepreneur, and a lot more. i talk about learnings from the inside, and listening from the inside.
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