uncharted
Martin \ud83c\udff9Everyone has a marketing opinion. You have the target. Get one monthly read on winning customers, leading a team and making sense of new technology. For founders and marketing leaders, from someone still doing the job.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 86 | Founded | 2 years ago | Last Issue | 7 days ago |
| Active | |||||
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thisisuncharted.coLatest Issues
Your marketing team has too many customers
When I moved from B2C into my first B2B marketing role, the thing that caught me out was who my customers turned out to be.
The budget was also significantly smaller and the market was far narrower, but that wasn’t it. In my B2C days, I’d...
Human customer support shouldn’t be a VIP perk
Way back when I worked in a startup digital bank, with far less resources than the large traditional banks. Every customer support agent had a tonne of customers to look after. This originally got us to think how could we get people onto th...
Stablecoin payments cannot be reversed
Last summer I was in a Google Meet meeting pretending to listen while simultaneously signing up for a saas product that cost $3 per month. I wasn’t paying any attention to either task. Without thinking I had signed up for the $3k monthly pl...
I set up a Claude subscription for my team
It was time to declare an AI amnesty.
I knew my entire team had been running personal subs for years so it was time to setup a team subscription. A day or two later I got sent some social posts and a blog to review and sign off. One had th...
Trust doesn’t have a line item
There were two well dressed doormen at the entrance of the Stephen’s Green Hotel in Dublin. Top hats and long coats, the whole thing. This is one of Dublin’s most iconic hotels situated close to the main city thoroughfare. They greeted ever...
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Authors
The writers behind this newsletter.
I help brands make complex products easier to understand and buy. I write uncharted about winning customers, leading teams and working out which new tech is worth your time.
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