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Everyone's nodding in the meeting. You're not sure why. Uncharted is about the gap between the clean story and what actually happens when new technology meets markets and humans. No fairytales.

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Substack
PricingOnly free issuesPublishesWeekly
Issues84Founded2 years agoLast Issue8 days ago
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thisisuncharted.co
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Latest Issues

Stablecoins have no reverse gear

caption...

Nothing snaps you back into a meeting quite like accidentally spending $3,000.

I was trying to sign up for a product that cost $30 a month. I was half listening, clicking on autopilot, and far too confident for someone who was...

8 days ago
4

AI made 40 versions of your company and you didn’t even notice

Two good marketers on my team sent me social posts for our company in the same week. Both nailed the assignment. For some other company. Not ours. Nobody got it wrong, which was the problem.

One used a prompt they wrote last month. The oth...

22 days ago
10
2

Nobody wrote a memo about what was being lost

There were two doormen at the entrance of the Stephen’s Green Hotel in Dublin. Top hats, long coats, the whole thing. They greeted people coming in, hailed cabs, made small talk with someone wearing a welsh rugby jersey who’d clearly stayed...

2 months ago
11
3

The chat is the least interesting part of AI

The most useful thing my AI assistant has done in the last two months wasn’t a fintech update or a last minute Liverpool injury alert before an FPL deadline.

It told me Project Hail Mary was in cinemas that weekend and to book before it so...

3 months ago
13
2

The washing machine didn't negotiate with the housemaid

The housemaid wasn’t replaced by a better housemaid.

Most knowledge workers haven’t worked out why that matters yet.

To be fair, neither did the housemaids.

Alvin Toffler coined “prosumer” in 1980.

He was watching people on factory f...

4 months ago
11
2

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Authors

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  • Martin \ud83c\udff9

    I help brands make complex products easier to understand and buy. Uncharted is my research notebook on new tech meeting actual customers such as fintech, AI agents, payments, and the messy bit after the demo.

  • Loretta

    10 years at google, 2 years as policy administrator; now mentor, designer, content creator, entrepreneur, and a lot more. i talk about learnings from the inside, and listening from the inside.

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