Under a Pen Name
Maren ValeHow to build a paying Substack in a niche nobody respects. Real numbers, no growth hacks.
| Platform |  | Pricing | Only free issues | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 8 | Founded | a month ago | Last Issue | 7 days ago |
| Active | |||||
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marenvale.substack.comLatest Issues
Your Niche Substack Doesn’t Need More Traffic Yet
Somewhere out there is a person who would happily pay you $50 a year to read exactly the weird little thing you publish.
The trouble is, they’re not searching Substack for “thoughtful writing that explores the spaces between culture, ident...
23 days in: 58 subscribers, $0 earned
This publication is 23 days old. It has 58 subscribers and has earned exactly nothing.
I said I’d run the dashboard in public, so here are the numbers so far. Including the ones that look better than they really are.
I launched on July 29...
Every Post Has a Job
When we write and publish on Substack, we treat the post as the unit of production. We finished something, then we published it. But for the reader, a post is something entirely different.
The post is a series of decisions. Open or ignore....
Shape Matters More Than Size
When I first discovered Substack I was looking for niche experts. I searched for very specific things, like advice on writing serials from experienced authors, and the good stuff I found happened to be on Substack pretty often.
Some of the...
I read my own stats too early and got it wrong
When my Substack started to grow, I had to learn to read the stats correctly. And to not get too hung up on them.
An example: I started drafting this post back in early July, and I wrote about what was my “worst title of the year”. It was...
Key Facts
Audience Metrics
Subscribers, engagement, traffic and sponsorship for Under a Pen Name.
| Subscribers | Engagement | 74 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
I write short, sharp erotica about wives who stray, husbands who watch, and the quiet power in being used. Voyeurism, control, humiliation, obedience, cruelty, served cold.
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