Under The Number
Under The Number, Brent PeusConnecting the dots across sports, media, and entertainment
| Platform |  | Pricing | Only free issues | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 107 | Founded | 2 years ago | Last Issue | 5 days ago |
| Active | |||||
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underthenumber.substack.comLatest Issues
Under the Number Has a New Home
After more than a year on Substack, we have a new home: skyboxmedia.com.
You’re already on the list. Nothing to click, nothing to re-subscribe to.
This is the last email you’ll get from here. Going forward, the same work will arrive in yo...
Inside the Fight: The Protect College Sports Act with Dary Stone | S2 E45
Sports are serious business.
On Under the Number, Brent Peus goes deep with the leaders driving the Sports Economy, from elite athletes and investors to visionary founders and executives.
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5 Charts That Capture How the Sports Economy Is Changing
Today we’re tackling petabytes of soccer, eight-figure coaches, youth sports price tags, the attention war, and prediction market mania.
Let’s dive in.
1. The beautiful game has been digitized
Roughly 45x more data will be captured...
How a $10 Billion Family Invests in Sports · Brian Kopp, Ryan Sports Ventures
→ Watch on Spotify or listen on Apple Podcasts >
This conversation with Brian is a UTN Replay, originally published on December 5, 2025.
Sports are serious business.
On Under the Number, Brent Peus goes deep with the inn...
Slapped Silly
Field Notes: 4 People Moves, 3 Announcements, 2 Things Worth Your Time, and 1 Stat That Matters in the Sports Economy.
Curated and delivered every other Thursday.
We have a Friday Field Notes this week. I spent yesterday in smoky NY...
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| Subscribers | Engagement | 67 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
\ud83c\udfdf️ Sports are serious business.
Building in the Sports Economy. Host of the Under the Number Podcast.
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