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Underdog Tales

Nishant Mittal

A stream of provocative writings on entrepreneurship, music, films and politics. Also where you'll find my book reviews, music updates & much more.

Platform
Substack
PricingOnly free issuesPublishesWeekly
Issues30Founded6 years agoLast Issue3 days ago
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Latest Issues

A wave of misinformation by Mr. Jitendra Chouksey

A few days ago, Mr. Jitendra Chouksey created a portal to adjudicate the progress of GOI’s flagship schemes. But it was so horribly wrong at so many levels, that I had no option but to call it a “misinformation peddling, hallucinating, croc...

3 days ago
11
7

Social media, fractured society, and the way out

About 12 years ago, I read three books (two in picture, and the third being ‘The Filter Bubble’, which I somehow couldn’t find in my library. Did I gift it to someone? Can’t recall!). They talked about internet’s hyper-personalisation and h...

18 days ago
8
2

The future of News Media: Entrackr leads the way!

Ever since Entrackr launched in 2018, I’ve been a keen follower. In a lot of ways, Entrackr changed the Indian startup-sphere by bringing a sense of transparency that just didn’t exist before.

What did they do differently? They just opened...

3 months ago
2

Zepto vs. D2C Brands: Contentious Ad spends, Non-compliant Debit Notes, Legal threats, and more

Since past few months, I've been getting requests from D2C founders to write about their fights with Zepto. Some of them are even at the verge of going legal. Here's an interesting case.

A founder with a ₹50 Cr revenue brand was urged...

4 months ago
4
1

A short history of Zepto's previous claims on incoming profitability (and the eventual truth)

Zepto is claiming that they’d be profitable by FY29. But interestingly, this is not the first time they’re making such a claim. Here’s a short history of the company’s previous claims on incoming profitability (and the eventual truth).

In...

4 months ago
11
2

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  • Nishant Mittal

    Currently building Kavisha.ai | Entrepreneur, musician, reader, film buff | Everything to the extreme

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