unfinishe_ thoughts
Jorge Arango, Greg PetroffIntelligence emerges from structure. Start there.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 29 | Founded | a year ago | Last Issue | 8 days ago |
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thoughts.unfinishe.comLatest Issues
ICYMI 2026-09-12: Marketing Changes
The convergence of marketing and strategy
An oldie (2021) but goodie from Roger Martin: marketing and strategy are about grokking your company, its customers, and its competitors — and positioning for success given that understanding. The...
ICYMI 2026-09-05: From Usage to Value
You cannot mandate AI transformations
Julie Zhuo on what it takes to actually roll out an AI transformation. It’s not just about efficiencies: you must redesign your org — its work and roles — around the new capabilities that have become...
ICYMI 2026-08-29: Orchestrating AI
The Turbulent AI Era
Bill Gates argues we’re not prepared for the changes AI will bring. Why? Because we underestimate its impact. The upshot for you: explore the possibilities AI opens up, but don’t ignore its (very real) risks. (Near-te...
When Meta-work Becomes the Work
Photo by Manki Kim on Unsplash
In Duly Noted, I warned of the allure of meta-work: the work we do to enable “real” work. Writing a paper is work; setting up and maintaining your writing environment is meta-work. Meta-work is important, but...
ICYMI 2026-08-22: Structure for Strategy
AI for strategic decisions
One of the points and I have made repeatedly is that AI isn’t just a means to increase productivity, it’s also a means to explore new possibilities. But what does that look like, exactly? This HBR article expla...
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