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Uniform

Ali Pew
Hundreds of paid subscribers

Fashion editor and stylist. Always wearing flats, rarely wearing denim, helping you build your uniform.

Platform
Substack
PricingFreemiumPublishesWeekly
Issues125Founded3 years agoLast Issue5 days ago
Active

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Latest Issues

How I am Wearing the Best of Fall

I feel like my fall uniform is finally coming together. I’ve been talking for the past couple of months about leaning into my basics, a few key investment pieces, and my slightly defensive love for minimalism. I even cleaned out my closet t...

5 days ago
16
4

Closet Cleanout: Fall Edition

If September is fashion’s January, why don’t we clean out our closets in the Fall?

When Fall hits, we immediately get excited about getting dressed again. It’s the time of year we make an investment purchase, think about statement outerwea...

6 days ago
13
5
Paid

How to Wear a Blazer

When the Veronica’s launched their brand, Veronica Beard, I remember going to their showroom to see their collection. The space itself felt like a classic East Coast home. Floral sofas, ticking stripes, velvet, tassels, box pleats. They had...

12 days ago
23
2

In Defense of Minimalism

How did minimalism earn such a bad reputation?

Minimalism has become an overused, often with a negative connotation, word, description, and overall aesthetic. At the Jil Sander show yesterday in Milan, Simone Bellotti said, “Minimalism has...

18 days ago
30
4
Paid

This Fall I’m Only Wearing Basics

Last week I shared my Fall Uniform Look Ahead, which included the pieces I was eyeing and thinking about as my fall wardrobe foundation. Now that I’m actually starting to get dressed for fall (the high was a chilly 75 here in LA today), I a...

25 days ago
28
13

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  • Ali Pew

    Fashion editor and stylist. Always wearing flats, rarely wearing denim, helping you build your uniform.

  • Frequently Asked Questions

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