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The Vault by Breaking and Entering

Geno Schellenberger
Tens of paid subscribers

You’ve discovered The Vault, which tells us you’re serious about becoming a top advertising professional. By subscribing, you’ll unlock exclusive insights, actionable advice, and direct access to the B&E Team. We’ll see you on the inside.

Platform
Substack
PricingFreemiumPublishesTwice weekly
Issues99Founded2 years agoLast Issue6 months ago
Active

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Latest Issues

The feeling of being the youngest person in the room

You first look down at the table. How your hands are placed, maybe opting to grab a pen and looking at the notebook placed in front of you. Shit, maybe the idea that your phone isn’t silenced. Maybe you should just turn it off real quick. F...

6 months ago
3

The Exact Goal-Setting Framework I Use Every Year

No Leaks is my personal theme for 2026.

It has been a minute since I last wrote a Substack. We have been heads down growing Breaking and Entering Media, especially on Instagram. As I write this, it is day two of 2026. I hope you had a grea...

9 months ago
6

What You Learn After 500 Talks With Ad Leaders, Part Two

On April 16, 2020, the first episode of Breaking and Entering published on Spotify and Apple Podcasts.

On April 16, 2020, the first episode of Breaking and Entering published on Spotify and Apple Podcasts. It started as a pandemic project...

a year ago
3
Paid

If Breaking and Entering ended tomorrow, I would call...

I know an interview is great when I leave thinking, “I would love to work for this person.” It does not happen often. I love Breaking and Entering and working with my best friend Jack, but sometimes I finish a conversation or see someone’s...

a year ago
3

Half a Thousand Conversations. 10 lessons on Advertising.

500 guests later, here’s what people who really make ads keep saying.

Today I recorded my 500th interview podcast. Here’s advice you didn’t ask for, but I feel inclined to share. Listen to all 500 episodes or read the below.

a year ago
3
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    Sharing stories and advice to help you break in and thrive in the advertising industry.

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