Unlocking Behaviour Change
Robert WestHow to influence behaviour for the common good and resist harmful influence
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 15 | Founded | 4 years ago | Last Issue | 20 days ago |
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The UN’s Preliminary Report of the Independent Scientific Panel on AI
In July 2026, the Independent International Scientific Panel on Artificial Intelligence (the first standing UN scientific body on AI, set up under General Assembly resolution 79/325) published its preliminary report. The panel is meant to b...
Ode to a Kebab
The Stratford Kebab House.
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I’ve just come back from a lovely week in what we city folk call “the country”, during which I visited the historic town of Stratford-upon-Avon,...
From AI Hallucinations to Human Persuasion
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My brother Jonathan has been exploring so-called “hallucinations” in large language models (LLMs), and his work suggests something interesting for those of us involved in behaviour change. How we persuade people to change the...
What do we tend to like and dislike?
Likes and dislikes drive our wants and needs, which in turn drive our purposeful behaviour (Mook, 1996; West and Brown, 2013). Therefore, it is important to understand what people tend to like and dislike. Numerous theories in the behaviour...
A flat white by any other name …
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Earlier today, I was in one of my absolute favourite cafes (Cinnamon Village in Tufnell Park, North London in case you live nearby) reflecting on superb fidelity of its coffees to the names given them and the fact that anothe...
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Authors
The writers behind this newsletter.
I am a Professor Emeritus of Health Psychology at University College London, reading and writing about behavioural science, politics, economics and humour.
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