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Uwe's Substack

Uwe Hook

AI’s first wave proved what was possible. The second focused on efficiency — faster, cheaper, leaner. But you can’t shrink your way to greatness. The real opportunity lies in building systems that create value by connecting people.

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Latest Issues

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Strange week. The people building the most powerful AI systems spent it publicly asking to slow down, a king asked them to stay in control, and a chatbot’s invented intelligence report put military planes in the air. Meanwhile, the most mov...

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Keeping score

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Artificial Empathy, Real Consequences

This was the week OpenAI declared the arrival of the AGI era, gated its new model’s most dangerous skills behind a velvet rope, and pledged a billion dollars to keep its own creations contained. But the quieter stories were the more reveali...

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The Pushback Picks Up Speed

This week the resistance got organized. A majority of Americans now say AI worries them more than it excites them, cities are blocking data centers by the billions, and robotaxi rules are being written in real time. The machines did not slo...

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Homework for Humans

The most important AI lesson being taught in America this fall is simple: don’t trust the machine.

In Charleston, an instructor asked a chatbot to draw a map of the world—and let the classroom laugh at the gibberish. That combination of cu...

a month ago

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  • Uwe Hook

    Global marketing executive with 20+ years leading digital transformation across continents. I write about what happens when intelligence stops being exclusively human — and how AI is quietly redrawing power, work, culture, and the future of society.

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