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Uwe's Substack

Uwe Hook

AI’s first wave proved what was possible. The second focused on efficiency — faster, cheaper, leaner. But you can’t shrink your way to greatness. The real opportunity lies in building systems that create value by connecting people.

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Latest Issues

Out of the Sandbox

The comfortable assumption has been that the risky experiments happen in the lab and the finished product arrives later. This week, the experiment was everywhere else: in a teenager’s chat window, a Utah pharmacy, a Philadelphia police inbo...

6 days ago

Who Said Yes to This?

This was the week AI started doing things on our behalf, and the week a lot of people noticed nobody had asked them first. An assistant gave out a home address. A platform shut its doors to keep the bots out. Residents carried signs to city...

13 days ago

Who answers for the machine

For most of this year, the argument was about capability. How fast, how good, how soon. This week, the argument was about accountability, and it played out in the most ordinary places: a Medicare statistics portal in Canberra, a hospital re...

20 days ago

The Machines Asked for a Speed Limit

Strange week. The people building the most powerful AI systems spent it publicly asking to slow down, a king asked them to stay in control, and a chatbot’s invented intelligence report put military planes in the air. Meanwhile, the most mov...

a month ago

Keeping score

This was a week of scoreboards. A global student ranking, a surprisingly strong jobs report, a wellbeing study, a music-industry deal sheet. And in almost every case, the harder question was not the number itself but whether it still measur...

a month ago
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  • Uwe Hook

    Global marketing executive with 20+ years leading digital transformation across continents. I write about what happens when intelligence stops being exclusively human — and how AI is quietly redrawing power, work, culture, and the future of society.

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