Reletter
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Vanity Project

Valerie Loftus

A beauty newsletter for people who have a lot of feelings about blush

Platform
Substack
PricingOnly free issuesPublishesWeekly
Issues67Founded5 years agoLast Issue4 months ago
Active

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Latest Issues

3 expensive products that i regret buying, and 3 that i absolutely don't

I have champagne taste. I walk into a shop and am drawn helplessly toward the most expensive thing in the room. But I also think that I know what I like and I’m willing to spend money on it – which is why when I end up getting it wrong, I a...

4 months ago
12
3

my 2025 favourites (and a confession)

I started this year with good intentions to a) write more for this newsletter and b) buy no beauty products. I failed on both accounts, but I have a good reason, okay? And the thing about babies is they only get more awake as they get older...

5 months ago
25
2

birthing an empties post

I swear to god I have a really good reason for being absent this time. That reason’s name is Arthur and he is my son.

Yes! I had a baby! And he’s a sweet little guy, even though he was nine days overdue and had to be forcibly extracted fro...

8 months ago
33
3

please accept this roundup of my recent favourites

Last update May 11… Now well into July… Said I was working on something in my last post that I never finished… wow, I’m so good at this. But when all else fails, we go back to basics with a post about some recent favourites. Yes we do.

Als...

10 months ago
18
2

would you look at that, more empties

It’s empties time again! But first, a little update on my makeup no-buy: I have not bought! Apart from replacements for two products in this very empties post, which is allowed under my rules. I didn’t find myself tempted at all until the l...

a year ago
14

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  • Valerie Loftus

    I have a lot of feelings about blush

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