VCCP Social Clubstack
Ideas that make brands shine brighter in social ☀️
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 24 | Founded | 7 months ago | Last Issue | 5 days ago |
| Active | |||||
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vccpsocialclubstack.substack.comLatest Issues
Why Traditional Influencers Stumble on Substack
Source: AI created - Gemini
I get the sexy Substack appeal, I really do. If I were a traditional influencer, I’d be trying to shift all of my (587) followers to the platform for its wealthy promise - direct audience access, an algorithm mo...
Hit me hard and soft
Open most social feeds right now and you’ll feel it immediately: a relentless, jostling crowd of content, each piece screaming a little louder than the last. Social media has always been competitive, but the pursuit of attention has transfo...
How to make it feel social - a story in four parts.
Part 1
Here’s a fun fact about me - Michael Mann is my favourite director. I literally watched ‘Heat’ to distract myself when I was in labour, so patients in the labour ward of Kings College Hospital were treated to a coked out Al Paci...
The power of the newsroom
In the much-anticipated second installment of my recent piece on whether brands should follow trends, I’m exploring how brands can shift their mindset from frantically chasing the feed to strategically anticipating culture. The answer is th...
Follow the leader
Social trends can feel a bit blink-and-you’ll-miss-it. We talk a lot about operating at the speed of the feed, and as one of the foundations on which we built Social Club, it’s vital in helping our clients to stay relevant. But when you run...
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Ideas that make brands shine brighter in social ☀️
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