Velocity Ave
Maya Elise Joseph-Goteiner, Shima HoushyarVelocity Ave is a 0-to-1 UX research and product strategy agency founded by former Googlers who partner with companies and startups in all stages of growth. Our unique and personalized approach de-risks innovation and new product development.
| Platform |  | Pricing | Only free issues | Publishes | Daily |
|---|---|---|---|---|---|
| Issues | 5 | Subscribers | Read | velocityave.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
We UXRs over index on craft and outputs.
This is part one of a series. It sets the stage for future posts where I’ll dive more deeply into my philosophy, sharing anecdotes and templates for: a “get to know your stakeholders” guide, an assumption mapping exercise which covers (land...
Till Death Do Us Pivot.
In 2019, I stood in front of a group of 71 people at a Google event and said “now we will die.”
Stop Measuring Everything.
In our data-driven age, it might seem paradoxical to hear “stop measuring everything.” A cursory search on product measurement will give you dozens of results with lists that tout 10-20 metrics. Yet, the genuine power of data comes not from...
So you want to be a UXR...
At Velocity Ave we're big supporters of recent grads and mid-career pivoters finding their footing in research. It’s personal; Maya left the art world in her late 20s to pursue a career in R&D. At Google and beyond, Maya mentored dozens of ...
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Authors
The writers behind this newsletter.
Co-Founder of Velocity Ave. Research & Design Leader. Challenging the status quo of how we build startups and enterprise products. Priors: Google, DocuSign, Indiegogo, Gannett, Matisse Foundation, Artnet. https://www.velocityave.com
Senior UX Researcher at Velocity Ave. Anthropologist.
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