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Artwork for Vik's Busy Corner

Vik's Busy Corner

Viktoriia Vasileva

a weekly newsletter about creativity, brands, and business

Platform
Substack
PricingOnly free issuesPublishesWeekly
Issues51SubscribersRead viksbusycorner.com

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Latest Issues

Recent posts by this newsletter. Browse the email archive.

Visionary Himbos

The photocall backdrop at the Miu Miu SS25 show looked like a blown-up facsimile of a dystopian newspaper titled The Truthless Times. Everyone from fashion editors to influencers and pop stars paused and smiled for a photo in front of the g...

a month ago
23
4

Reclaiming the Mood Board

There is a whiff of a negative connotation around “mood board brands” whose identity relies on curating and creating imagery around a certain aesthetic — the preppy East, the Western countryside, and everything in between. Partially because...

a month ago
53
5

Playing Dress-up

Humor me for a second and imagine an Instagram feed of a homeware brand. I am guessing there are a couple of directions this can go: the elevated minimalist way with pleasant wood finishes and curated art books, the playful, Gustaf Westman-...

a month ago
51
7

The Stardom Factory

What do Telfar’s Bushwick Birkins, Luar’s rowdy NYFW shows, and the Co-Star app notifications have in common? The perfectly chaotic high-low energy, the “sudden” rise to fame, and a place in Gia Kuan’s extended universe alongside Julia Fox,...

2 months ago
30
0

Authors

The writers behind this newsletter.

  • Viktoriia Vasileva

    writing about creativity, brands, and business | more research, guides, and reports @ www.busycorner.xyz

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