Reletter
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The Last Scroll

Virginia Vila

Once a week, one idea on how we read on screen, who we are online, and how UX influences what gets read... and what doesn't.

Platform
Substack
PricingOnly free issuesPublishesWeekly
Issues42Foundeda year agoLast Issue5 days ago
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virginiavila.substack.com
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Latest Issues

I read 7600 pages in 37 days

I’m not telling you this to brag. I’m telling you this because it surprised me too. And because of the rabbit hole I accidentally entered and I’m uncovering for you here today.

Some context first

One of my first issues was about how we do...

5 days ago
1

Is 150 a big or a small audience?

I’ll be dramatic this week and drop a first sentence here:

150 might be the most important number in the history of social media.

Let’s see if this claim holds or not by the end of this issue.

Today I’m talking about old-social media,...

13 days ago
2

The accidental AI economy of Anguilla

Anguilla is a tiny Caribbean island with around 15,000 people that, last year, made $93 million from two letters.

How it happened

In the 90s the ICANN1 assigned country codes for websites.

The US got .us, the UK got .uk, Spain got .es...

a month ago
3

The platform doesn't get a vote

There’s something I keep seeing on social media that leaves me staring into the void every time I come across it.

In this absurd race we’ve imposed ourselves to be active on every possible platform, many personal brands end up being swall...

a month ago
2

The slot machine in your pocket

You picked up your phone to check one notification.

Forty minutes later, you’re still scrolling.

You can’t remember what you just saw. Maybe a meme. Someone’s selfie. Something about politics. It’s already gone.

Me trying to remember...

a month ago

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  • Virginia Vila

    Spending an unreasonable amount of time exploring how we read, write, and connect online | Designing with words. Writing with UX.

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