
Once a week, one idea on how we read on screen, who we are online, and how UX influences what gets read... and what doesn't.
| Platform | Pricing | Only free issues | Publishes | Weekly | |
|---|---|---|---|---|---|
| Issues | 42 | Founded | a year ago | Last Issue | 5 days ago |
| Active | |||||

I’m not telling you this to brag. I’m telling you this because it surprised me too. And because of the rabbit hole I accidentally entered and I’m uncovering for you here today.
Some context first
One of my first issues was about how we do...
I’ll be dramatic this week and drop a first sentence here:
150 might be the most important number in the history of social media.
Let’s see if this claim holds or not by the end of this issue.
Today I’m talking about old-social media,...
Anguilla is a tiny Caribbean island with around 15,000 people that, last year, made $93 million from two letters.
How it happened
In the 90s the ICANN1 assigned country codes for websites.
The US got .us, the UK got .uk, Spain got .es...
There’s something I keep seeing on social media that leaves me staring into the void every time I come across it.
In this absurd race we’ve imposed ourselves to be active on every possible platform, many personal brands end up being swall...
You picked up your phone to check one notification.
Forty minutes later, you’re still scrolling.
You can’t remember what you just saw. Maybe a meme. Someone’s selfie. Something about politics. It’s already gone.
Me trying to remember...
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| Accepts Sponsors | Estimated Cost per Ad | ||||
The writers behind this newsletter.
Spending an unreasonable amount of time exploring how we read, write, and connect online | Designing with words. Writing with UX.
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