The Last Scroll
Virginia VilaOnce a week, one idea on how we read on screen, who we are online, and how UX influences what gets read... and what doesn't.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 44 | Founded | a year ago | Last Issue | 7 days ago |
| Active | |||||
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virginiavila.substack.comLatest Issues
This is a hook
Tell me how many times you’ve read this week “Nail the hook and you’ve got them”.
The obsession over the hook is real, and justified, but dangerously incomplete.
The hook gets you to the door, but what happens inside the room is a differe...
Write for your reader, they say...
I saw this online this week and I had to write about it.
“To conduct the orchestra, you must turn your back on your audience”
Don’t worry, this won’t be a motivational issue.
I know there’s a version of that quote that sounds like an i...
I read 7600 pages in 37 days
I’m not telling you this to brag. I’m telling you this because it surprised me too. And because of the rabbit hole I accidentally entered and I’m uncovering for you here today.
Some context first
One of my first issues was about how we do...
Is 150 a big or a small audience?
I’ll be dramatic this week and drop a first sentence here:
150 might be the most important number in the history of social media.
Let’s see if this claim holds or not by the end of this issue.
Today I’m talking about old-social media,...
The accidental AI economy of Anguilla
Anguilla is a tiny Caribbean island with around 15,000 people that, last year, made $93 million from two letters.
How it happened
In the 90s the ICANN1 assigned country codes for websites.
The US got .us, the UK got .uk, Spain got .es...
Key Facts
Audience Metrics
Subscribers, engagement, traffic and sponsorship for The Last Scroll.
| Subscribers | Engagement | 68 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
Spending an unreasonable amount of time exploring how we read, write, and connect online | Designing with words. Writing with UX.
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