Walter Susini
I am a seasoned executive with 30 years of diverse experience in marketing, advertising, consulting, and entrepreneurship. Since July 2023, I have been managing a broad portfolio of roles
| Platform |  | Pricing | Freemium | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 9 | Founded | 2 months ago | Last Issue | 4 days ago |
| Active | |||||
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waltersusini.substack.comLatest Issues
The Rewrite: Why Plant-Based Got Stuck at 2.4%
Or: a category with the right cause, the wrong brief, and a possible way out
Here is a number that should stop every food marketer in their tracks. In April 2026, Circana presented fresh analysis at the Plant FWD conference in Amsterdam. P...
Sustainability: Now Available in First Class Only.
Two days ago, in a classroom, someone asked me a question I have been turning over ever since. Why “green products” are always so expensive? The organic vegetables, the electric car, the recycled jumper, the refillable everything. Why does...
The Degrowth Delusion
Or: a marketer’s case against asking eight billion people to want less
There is a respectable corner of the climate conversation that has decided the only honest answer is to consume less. It has serious advocates, important books, and inc...
Greenhushing Is Worse Than Greenwashing
Here is a sentence I never expected to write: Greenwashing was a smaller problem than what we have created in its place.
This, of course, is not a defence of greenwashing. Greenwashing is a fraud. It deceives consumers and corrodes trust....
The Chocolate That Shamed Its Way Onto the Shelf
On 21 January 2021, Sainsbury’s in the UK began stocking four chocolate bars that looked oddly familiar. One was a chunky triangular thing that suggested Toblerone. Another had wafer strips and a red wrapper that suggested KitKat. A third w...
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| Subscribers | Engagement | 69 | Monthly Web Visits | ||
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I am a seasoned executive with 30 years of diverse experience in marketing, advertising, consulting, and entrepreneurship. Since July 2023, I have been managing a broad portfolio of roles
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