Walter Susini
I am a seasoned executive with 30 years of diverse experience in marketing, advertising, consulting, and entrepreneurship. Since July 2023, I have been managing a broad portfolio of roles
| Platform |  | Pricing | Freemium | Publishes | Daily |
|---|---|---|---|---|---|
| Issues | 43 | Founded | 6 months ago | Last Issue | 7 days ago |
| Active | |||||
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The Best Sustainability Ad of the Month Is a Perfume Refill That Never Mentions Sustainability
Nobody in the history of the world has ever refilled a Zippo to save the planet. People refilled a Zippo because the thing was beautiful, because the lid made that sound when you flipped it, because topping it up with a little tin of fluid...
The Panda Is Now Selling You Coffee
Or: the day the world’s biggest conservation charity stopped asking you to feel guilty and started asking you to grind beans.
On 25 September 2026, WWF-UK launched a coffee brand. It is called Earthbrew, it is single-origin Colombian Supre...
Suzano Put the Butterfly Effect on an Airport Wall and Called It Behaviour Change
Or: how a company the size of a small country spent its consumer voice telling a guy with a roller bag to make better choices.
On 9 September 2026, Suzano, the Brazilian pulp giant- the company that turns eucalyptus into the paper world yo...
Better Nature Picked a Fight With KFC. That Should Worry Everyone Else in Plant-Based.
In September 2026, a small British tempeh company put up two billboards in London. Two. Not two hundred, not a national campaign with a Christmas ad attached, two posters, a tease and then a reveal, on which a chicken-loving cartoon fox cal...
Ocado’s “Future of Food Edit” Is a Green Ghetto
Do you remember the World Music bin in record shops? That sad corner at the back where everything that wasn’t Anglo-American music went to live: Cuban next to Malian blues next to a Bulgarian choir and some Italian or French records lumped...
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The writers behind this newsletter.
Thirty years in marketing taught me one thing: sustainability is the best product nobody knows how to sell. My book Green Don't Sell (Bocconi University Press, 2026) explains why. This is where I prove it, every Tuesday.
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