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Warren Lee

Where art meets algorithm — decoding creativity in a world run by code.

Platform
Substack
PricingOnly free issuesPublishesTwice weekly
Issues7Founded8 months agoLast Issue12 days ago
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Latest Issues

What Becomes Valuable When Content Becomes Infinite?

I’ve spent much of my career helping organizations adapt when technology changes the rules. Sometimes that meant rethinking how customers discover information. Sometimes it meant rebuilding the systems, processes, and teams required to comp...

12 days ago

Should Brands Build a Knowledge Graph?

This week I found myself reading Bill Hunt’s excellent article on knowledge graphs and the future of AI discovery.

I’ve followed Bill’s work for years because he has a habit of spotting structural shifts before most of the industry. While...

21 days ago

The First AI Employee On Your Marketing Team

The future marketing organization won't necessarily be smaller. It will be more capable.

Most discussions about AI begin with efficiency.

How many hours can be saved?

How many roles can be eliminated?

How much cost can be removed?

Thos...

a month ago
1

The Next Dollar

The real value of marketing measurement isn't assigning credit. It's improving capital allocation. For years, marketing measurement conversations have been dominated by attribution.

Which channel deserves credit?

Which touchpoint influenc...

a month ago

Great Leaders Build Capabilities

Early in my career, I believed great leaders delivered results.
Today, I believe great leaders don't build campaigns, processes, or projects.
They build capabilities.
Campaigns end.
Projects end.
Processes evolve.
Capabilities c...

2 months ago

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    Ideas on AI, growth, and digital transformation for executive leaders. Public insights for everyone. Private conversations for members of The Room

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