Brand Building | Fayçal Belmadi
Fayçal BELMADIComment les marques deviennent familières, distinctives et choisies. J’analyse le branding, la créativité, la publicité et la performance derrière cette préférence.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 117 | Founded | 2 years ago | Last Issue | 11 days ago |
| Active | Language |  French | |||
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faycalbelmadi.substack.comLatest Issues
Un million de vues. Zéro souvenir de marque.
Janvier 2009, Tropicana décide de rajeunir son jus d’orange vedette.
L’agence de Peter Arnell dessine le nouveau pack. Un simple verre de jus remplace l’orange percée d’une paille. Sur le papier, tout est réuni : un design épuré, une image...
Convaincre vos clients ? Mauvaise idée.
Les grandes marques ne cherchent pas à vous convaincre
On croit que le marketing commence par convaincre.
En réalité, il commence bien avant. Par une observation. Par ce que les gens croient déjà, avant même d’avoir entendu parler de vo...
Votre texte est bon. C'est pour ça qu'on l'abandonne.
Le lecteur pressé décide avant d’avoir lu
Il y a une vérité que la plupart des textes de marque ignorent.
Le message est bon. La promesse est claire, le produit tient la route, le discours a été pesé au gramme près. Et pourtant, devan...
Pourquoi vous devez refaire la même pub
On a transformé le marketing en obsession de la mesure.
Mais je le vois autrement.
Ouvrez n’importe quelle offre d’emploi, n’importe quel post, n’importe quelle conférence. On y parle canaux, frameworks, tunnels, dashboards, automation. O...
Ce que McDonald's protège vaut plus que ses burgers
Faites un test, maintenant.
Pensez à un soda. Le premier qui vient, sans réfléchir. Il y a de fortes chances que ce soit une marque rouge et blanche que vous n’avez pas bue depuis des mois, dont vous ne préférez peut-être même pas le goût,...
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| Subscribers | Engagement | 66 | Monthly Web Visits | ||
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| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
Social Media, Influence & PR Director @ Decathlon | Brand Building through Social Media
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