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Web-Led

Josie

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Substack
PricingOnly free issuesPublishesWeekly
Issues15Founded2 years agoLast Issue3 months ago
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Latest Issues

Pinterest, and taste as labour

Do you spend a lot of time on Pinterest? I do. And I’m not alone: as of January 2026, there are around 600 million active users - over 70% of them women.

Pinterest has had a reputation for scrapbooking, recipe ideas, and wedding planning s...

3 months ago
4
1

Gen Z is going "analog"

Sorry I’ve been gone for [checks notes] ☺️ 5 months lol

If I were an AI, I would start this newsletter off like this: “In today’s digital world…”

Get in loser we’re going offline

I’ve been made aware that young women (it’s always youn...

3 months ago
2
4

Am I just an unknowing bunny?

How do I know that the sky’s really sunny?

Sometimes it feels like your love is as real

As an unknowing bunny

@olivesongs11, 7/29/25 - day 576 of writing a song every day

Oliver Richman, aka TikTok user @olivesongs11 has been...

10 months ago
2

What is Red Scare, and why do people hate it?

Note: This newsletter is almost 1,600 words long and a bit depressing. I wrote it because I kept seeing people talking about ‘Red Scare’ online and didn’t know what they were talking about. Sorry!

Subscribe now

In the beginning, t...

a year ago
2

The inimitable Jeremy Fragance

It’s a testament to my little algorithm bubble that I was excitedly talking with my friends - and my husband - about Jeremy Fragrance, only to be met with blank stares. They had no idea who I was talking about. And then I realised… this is...

a year ago
3
1

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Authors

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  • Josie

    Optimistic media scholar turned content strategist & produser. Got a real chip on my shoulder.

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