Wedge
Kim Elizabeth JamesHow to find, sharpen, and drive your wedge into the market through cultural analysis, creative strategy, and competitive intelligence.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 39 | Founded | 3 years ago | Last Issue | 4 months ago |
| Active | |||||
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buildwedge.substack.comLatest Issues
Closed Mouths Don't Get Fed
Howdy readers!
Earlier this week I had the privilege of speaking at an International Women’s Day event. And I want to share what I said because while I was speaking to a room full of women, honestly? This applies to everyone.
And if you’...
Post and hope is dead
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If you caught the carousel on LinkedIn this week, this is the deeper dive I promised. If you missed it, no stress, it’ll all make sense.
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Let’s get this party started, shall we?!
^ Artists impression of me s...
How to build a social strategy that survives algorithm tantrums
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I posted about the difference between a content strategy and a content plan on LinkedIn and the main conversation? People had no idea there was a difference.
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Why “30 Days of Content in 2 Hours” Misses the Entire Point
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I’m not sure what the moon is doing this week or if it’s in the microwave, but it feels like there’s an increase of sea of AI hacks promising the world and delivering zilch.
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Marketing Play: How the Australian Open Builds Demand Through New Media
The Australian Open has repositioned itself over the past few years and in 2026? The strategy in full effect.
You’d have to be living under a rock to not had seen the coverage of the Australian Open in Melbourne this month. As someone livi...
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Authors
The writers behind this newsletter.
Co-Founder @ Wedge and writer of Wedge substack on all things culture, creativity and content in an AI sloppy world. You can find me on TikTok and Instagram at @kimelizabethjames.
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