Well Made by Sophie Axelson
Behind the scenes of building a timeless Pilates brand and creating intentional spaces — plus the lessons, missteps, and inspiration collected along the way.
| Platform |  | Pricing | Freemium | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 80 | Founded | a year ago | Last Issue | 4 days ago |
| Active | |||||
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sophieaxelson.substack.comLatest Issues
World-building Pt. 2
Five questions to run before you call it a world.
Part 1 clearly resonated, because my TikTok comments had so many people “doing this” or naming brands I hadn’t mentioned: from wedding planning, to jewelry, to Pilates studios (hi). And I l...
My Relationship With Food
On diet culture, sucrose intolerance, and learning to let it be a work in progress.
I have spent an embarrassing amount of my short time on this planet thinking about food, and I’m done letting it have that much real estate! It just took m...
The Pilates Studio Business Model Is Broken (And Everyone Knows It)
What happens when an industry grows faster than its values
There is a version of this piece where I’m careful and diplomatic and I wrap every observation in a disclaimer, but that’s not this piece today. I’ve been in this industry long eno...
World-Building
What it is, who's doing it, and why it's the only thing that actually breaks through
There are a lot of brands out there. New ones born every day, across every category, all fighting for the same attention. The ones that actually break thr...
You're More Creative Than You Think
a framework for the whole messy process
“Creativity is intelligence having fun.” — often attributed to Einstein, though the actual origin is a little murky
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| Subscribers | Engagement | 77 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
behind the scenes of building a timeless Pilates brand and creating intentional spaces & the lessons, missteps, inspiration collected along the way.
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