Well Made by Sophie Axelson
Behind the scenes of building a timeless Pilates brand and creating intentional spaces — plus the lessons, missteps, and inspiration collected along the way.
| Platform |  | Pricing | Freemium | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 90 | Founded | a year ago | Last Issue | 5 days ago |
| Active | |||||
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sophieaxelson.substack.comLatest Issues
This Substack's 1st Birthday Party
When I was in my later years of elementary school, I went through a phase of feeling dead set on becoming an author. I loved reading more than anything (I had just finished the Harry Potter series), and creative writing was my favorite part...
Sweat Stains at Erewhon
on cotton, polyester, and spending your money like you mean it
I was teaching an early morning hot mat class a few weeks ago in LA, and I caught a glimpse of myself in the mirror, mid-cue, barely 10 minutes into class, to see some big ol’...
Branding Looks Good, Worldbuilding Feels Like Something
on Zeus, cereal milk, and why nobody forwards a good subject line
Someone commented on one of my videos that worldbuilding is just the fancy word for branding and I get why people think that. They sound like they’re circling the same idea...
Discernment Is Free and Still Hard to Get
Discernment is a branding and marketing tool that outshines every other branding and marketing tool we talk about. It doesn’t cost a dollar, BUT it’s so much harder to garner and hone within yourself. It takes discipline, restraint, and con...
On Bloomers, Girdles, and Backyards
A Short History of Being Allowed to Move!
I’ve gone through every single phase of movement wear there is, and I didn’t clock it until recently, but my own closet has kind of been reenacting this entire history of the category.
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| Subscribers | Engagement | 77 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
behind the scenes of building brands, creating worlds & collecting inspiration along the way
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