Well Made by Sophie Axelson
Behind the scenes of building a timeless Pilates brand and creating intentional spaces — plus the lessons, missteps, and inspiration collected along the way.
| Platform |  | Pricing | Freemium | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 86 | Founded | a year ago | Last Issue | 5 days ago |
| Active | |||||
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sophieaxelson.substack.comLatest Issues
On Bloomers, Girdles, and Backyards
A Short History of Being Allowed to Move!
I’ve gone through every single phase of movement wear there is, and I didn’t clock it until recently, but my own closet has kind of been reenacting this entire history of the category.
July in Review
July is my favorite month every year, the one where everything happens at once and I always mean to slow down and take note of it while it's happening and never actually do, so this is me doing that now, a little late, from the other side o...
Founder Content Is Working Because the Internet Changed
A breakdown of why now, and how to use it without becoming a liability to your own brand
Founder facing content is a pillar of brand strategy at this point, and it’s more important now than it’s ever been. I don’t think that’s an exaggerat...
On Buying Old Things and Meaning It
Vintage sourcing, budget decorating, and the stuff I can't stop thinking about lately.
I have never once walked into a beautiful home and thought, wow, they must have spent a lot of money in here. The spaces I’m most drawn to look collecte...
Ask Me Anything
Pilates studio owner edition
I put a question box up on Instagram asking what you wanted to know about running a studio, and the honest answer is I could have answered fifty of these. Here are the five that made the cut.
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| Subscribers | Engagement | 77 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
behind the scenes of building a timeless Pilates brand and creating intentional spaces & the lessons, missteps, inspiration collected along the way.
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