Well Made by Sophie Axelson
behind the scenes of building brands, creating worlds & collecting inspiration along the way!!!
| Platform |  | Pricing | Freemium | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 99 | Founded | a year ago | Last Issue | 3 days ago |
| Active | |||||
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sophieaxelson.substack.comLatest Issues
The Long Game
What I learned from opening too fast, and what I kept
It’s really easy to think of brands and businesses as overnight successes because it takes over your feed one day when you hadn’t even heard about it yesterday. You scroll past a brand...
Point of View
Where the brands we love come from, and where mine did
I’ve been noticing that the brands people are most loyal to right now, the ones that turn into cult favorites and stay that way long after the hype cycle moves on, all feel like they b...
Open Tabs
A progress check on the clothes and the new studio
As a non-patient person (working on it), I really like my projects to be finished, or at the very least moving along on the timeline I’ve laid out in my head. Right now I have so many thin...
A Gap in the Syllabus
that apparently isn’t taught in school
I was on a call with our fabulous marketing intern Mia the other week, sweeping through our email automations, and I asked her almost as an aside whether she was learning any of this in her classes at...
Newness is in the Air
The end of summer and what's up this fall
The end of summer always brings a fizzle of excitement into my life. I’m a summer lover through and through, Cancer and all, but when I can smell crispier weather coming our way I always crave chan...
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| Subscribers | Engagement | 76 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
behind the scenes of building brands, creating worlds & collecting inspiration along the way
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