Well Made by Sophie Axelson
Behind the scenes of building a timeless Pilates brand and creating intentional spaces — plus the lessons, missteps, and inspiration collected along the way.
| Platform |  | Pricing | Freemium | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 76 | Founded | 10 months ago | Last Issue | 4 days ago |
| Active | |||||
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sophieaxelson.substack.comLatest Issues
You're More Creative Than You Think
a framework for the whole messy process
“Creativity is intelligence having fun.” — often attributed to Einstein, though the actual origin is a little murky
A Guide to Buying Other People's Old Gym Clothes
Everything I know about shopping vintage activewear
Many of you have been asking for a guide to shopping for vintage activewear and I’m finally here to deliver. I’ll start by saying this is not your regular shopping experience. It takes ti...
Running List, Vol. 01
Happy Monday to all who celebrate. It’s been a minute since we had a proper catch-up here, and I have a lot on my mind: things I’m loving, things I’m slowly integrating, things I’m just excited about for no particular reason other than they...
The Sameness Problem
Everything looks the same and I have thoughts
We are seeing it everywhere right now: in fashion, in branding, in the way people showcase their “personal brand” online. Everything is starting to look like everything else. So today I want to...
The metric you should actually care about right now
Let’s talk about CPA (and no, not your accountant), Cost Per Acquisition. It’s one of those metrics that sounds intimidating until someone just explains it plainly, so that’s what I’m here for.
CPA measures what it costs you to acquire a n...
Audience Metrics
Subscribers, engagement, traffic and sponsorship for Well Made by Sophie Axelson.
| Subscribers | Engagement | 77 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
behind the scenes of building a timeless Pilates brand and creating intentional spaces & the lessons, missteps, inspiration collected along the way.
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