Well Made by Sophie Axelson
Behind the scenes of building a timeless Pilates brand and creating intentional spaces — plus the lessons, missteps, and inspiration collected along the way.
| Platform |  | Pricing | Freemium | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 69 | Founded | 9 months ago | Last Issue | 2 days ago |
| Active | |||||
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sophieaxelson.substack.comLatest Issues
Good for Consumers, Bad for Studios. The ClassPass Paradox.
Why the platform that built the boutique fitness industry might also be limiting it
ClassPass has come up in my DMs or question boxes more times than I can count, usually from studio owners trying to figure out if it’s worth it, or members...
Field Notes from a Solo Lunch in Greece
A restaurant at the side of the road caught my eye while driving, since I have no service, I'm driving based on signage & picking my lunch spot on curb appeal. I pulled over, got my spot right away, and was immediately in awe of this place....
They Don't Make Ads Like They Used To
Ads to spark creativity from before the algorithm
Lately I’ve been feeling a bit bogged down by the unoriginality that social media has brought upon us. With constant stimulation across every channel and the endless recycling of ideas, it...
Notes from Amorgos, Greece
Hi from Greece!! Writing this looking directly at the Mediterranean, which is not lost on me for even one second.
Anna and I are co hosting a pilates retreat here in Amorgos, and it’s been one of those trips that’s hard to fully put into w...
Outside the Four Walls
The word is out…!! Homebody has launched a digital studio, both mat and reformer, and it has been a genuine labor of love. The kind where you go to bed thinking about it and wake up still thinking about it.
Here’s the thing though. This id...
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| Subscribers | Engagement | 77 | Monthly Web Visits | ||
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| Accepts Sponsors | Estimated Cost per Ad | ||||
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behind the scenes of building a timeless Pilates brand and creating intentional spaces & the lessons, missteps, inspiration collected along the way.
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