The wellness roles, markets, and budgets, named before they have job titles. Three briefs a week from a Chief Wellness Officer.
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wellnessintelligence.aeLatest Issues
why nobody calls you an authority (yet)
the repositioning that changes what budget owners can see
In today's brief, the day I signed my first contract with the chief wellness officer printed on it, my skills were no different than the month before. But what had changed was not m...
People quit tracking but the money didn't
what replaced the fitness tracker costs 10x more, and no one is selling it
In today’s brief: the dead tracker in your drawer did not end the measurement economy… it moved the money upmarket: a $2.5B valuation built on two blood tests a yea...
F5 · Proof
The Corporate Wellness Accelerator · Chapter 5 · Foundation F5
Walk in holding the scorecard, and solve the objection that kills most wellness deals before it’s asked.
wellness ROI doesn't exist
what to promise instead of a return on investment
In today's brief: The unexpected reason a CEO rejects most wellness ROI claims before the second slide and the pitch structure longevity clinics have used for a decade that stands up to scr...
How to win corporate work in a city where nobody knows you
A reader in Panama asked the exact right question
Hola amigos,
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One of the first Chief Wellness Officers in global banking • Global Wellness Institute Ambassador
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