The $6.8T wellness economy has a buying pattern. This newsletter decodes it three times a week.
| Platform |  | Pricing | Freemium | Publishes | Daily |
|---|---|---|---|---|---|
| Issues | 57 | Founded | a year ago | Last Issue | 6 days ago |
| Active | |||||
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Day 7: Today you choose
Hola amigos,
Six days ago, you knew the wellness economy was big.
Today, you know:
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the four drivers of the $6.8T market and which windows are still open
-
the three buyer types, what they are measured on, and what they pay for...
Day 6: The opportunity that gets you from A to B
Hola amigos,
Every week, three people DM me asking which trend they should chase.
Longevity. Women’s health. GCC corporate wellness. Workplace mental health. GLP-1 economics. Workplace mental health is the loudest. Longevity has the most...
Day 5: You are one skill away
Hola amigos,
Most readers reach Day 5 of the Initiation thinking: “I need to start over.”
You do not.
Starting over is the most expensive thing you can do at this stage. It throws away yesterday’s USP. It assumes you are broken. You are...
Day 4: You have a USP and you just buried it
Hola amigos,
There is a moment early in any corporate wellness career when you look at your CV and feel embarrassed.
You see a hodgepodge of certifications, a coaching qualification, a year doing something unrelated, a pivot, some worksho...
Day 3: I was 80% there too
Hola amigos,
In 2017, I walked into a board meeting and pitched a wellness program using the word “holistic” three times.
I did not get a follow-up. I did not get a no either. I got the worst response in corporate: polite silence.
The st...
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One of the first Chief Wellness Officers in global banking • Global Wellness Institute Ambassador
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