Wendy van Eyck
Weekly insights to support non-profits, startups and social enterprises build bold brands, strong messaging and communications strategies that don't require magic or burnout.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 13 | Founded | a year ago | Last Issue | 4 months ago |
| Active | |||||
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wendyvaneyck.substack.comLatest Issues
If January already broke you, read this
January 1 – Wendy 0
January has won. And the year’s barely started.
The month only really began five days in, thanks to the holidays, and I never quite caught up on those missing days. Then my husband went in for a scheduled spinal fusi...
Everyone’s talking about IShowSpeed’s Africa tour.
Screenshot from @Ishowspeed on YouTube
I’ve been sitting with IShowSpeed’s Africa tour for a while now, not in a “we must all go viral” way. More in a why is this sticking with me way.
Twenty countries in under a month. Livestreams. Huge...
Getting noticed (probably) isn’t your problem
Most nonprofits I work with are actually very good at getting noticed.
They know how to put work into the world. Campaign launches, social posts, media mentions and events. There’s usually a lot happening and a lot of visibility, and from...
The nonprofit comms trends that will actually matter in 2026
I’ve spent the past few weeks swimming in research about where marketing and communications are heading in 2026. McKinsey. Shopify. Industry deep-dives. A few Substack rabbit holes. The usual.
And after sifting through all the “AI will cha...
Learning to write about impact in a way people can actually feel
I think about toilets more than most people.
Not because I’m weirdly obsessed but because of a WaterAid Southern Africa project that changed how I understand words like safety and dignity.
Every time I use a public restroom now, I notice...
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Nonprofit Brand & Communications Strategist | I design clear messaging, smart strategies & tools nonprofits, startups and social enterprises can actually use.
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