Wendy van Eyck
Weekly insights to support non-profits, startups and social enterprises build bold brands, strong messaging and communications strategies that don't require magic or burnout.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 23 | Founded | a year ago | Last Issue | 5 days ago |
| Active | |||||
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How to stop one piece of communication from trying to do six jobs
There’s a point in almost every piece of nonprofit communication where things start to go wrong.
The flyer is nearly finished.
Then someone asks, “Can we add the funder logo?”
Yes.
“And should we mention the other programme?”
“Maybe th...
Maybe nonprofits don’t have a trust problem.
I read a new report this week that made me rethink something I hear all the time about nonprofits, (and something I’ve said myself): people don’t trust charities anymore.
We say it so often that it starts to feel like fact. And there are r...
What if we designed communications like products?
I’ve been thinking about lanyards
You get one at almost every conference. You wear it for a day or two, take it home and then spend the next six months moving it from one drawer to another before eventually throwing it away.
Lanyards de...
The audience doesn’t know what you left out
A few days ago I wrote a LinkedIn post about being tired. Not tired of communications exactly, although there are days. I was tired of having the same conversations over and over again. Who is this actually for? What do we want them to do?...
Something feels off.
When the old story no longer fits
If you’ve worked in an organisation for any length of time, you’ll probably recognise the feeling.
Someone suggests updating the website because it no longer feels right. A colleague says your messagin...
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Authors
The writers behind this newsletter.
Nonprofit Brand & Communications Strategist | I design clear messaging, smart strategies & tools nonprofits, startups and social enterprises can actually use.
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