Wendy van Eyck
Weekly insights to support non-profits, startups and social enterprises build bold brands, strong messaging and communications strategies that don't require magic or burnout.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 19 | Founded | a year ago | Last Issue | a month ago |
| Active | |||||
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wendyvaneyck.substack.comLatest Issues
Something feels off.
When the old story no longer fits
If you’ve worked in an organisation for any length of time, you’ll probably recognise the feeling.
Someone suggests updating the website because it no longer feels right. A colleague says your messagin...
What's one conversation your organisation keeps having that you wish you didn't have to?
People often ask me what I do. The easy answer is that I help nonprofit organisations with communications. Then they ask what does that mean and I say, “ I write websites, develop strategies, shape annual reports and help tell stories.”
Bu...
AI didn't break your brand guidelines. It exposed a brand problem.
I was talking to someone recently about AI-generated posters. Not whether they looked good or bad, but what happens afterwards.
Imagine somebody creates a poster using AI for an event connected to your organisation. The event date changes....
Five things I’ve learned that have made me better at nonprofit communications
When people ask what I’ve learned from 15 years in communications, they usually expect me to talk about writing.
Or social media.
Or media relations.
These days, AI is often somewhere on the list too.
The funny thing is that very little...
A simple way to make sense of confusing nonprofit organisational messaging
I’ve started to notice a pattern in why some organisational narratives feel so confusing.
They’re trying to tell three stories at once:
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Who we were
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Who we are
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Who we’re becoming
The problem isn’t that any of those storie...
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Authors
The writers behind this newsletter.
Nonprofit Brand & Communications Strategist | I design clear messaging, smart strategies & tools nonprofits, startups and social enterprises can actually use.
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