Wendy van Eyck
Weekly insights to support non-profits, startups and social enterprises build bold brands, strong messaging and communications strategies that don't require magic or burnout.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 16 | Founded | a year ago | Last Issue | 7 days ago |
| Active | |||||
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wendyvaneyck.substack.comLatest Issues
Five things I’ve learned that have made me better at nonprofit communications
When people ask what I’ve learned from 15 years in communications, they usually expect me to talk about writing.
Or social media.
Or media relations.
These days, AI is often somewhere on the list too.
The funny thing is that very little...
A simple way to make sense of confusing nonprofit organisational messaging
I’ve started to notice a pattern in why some organisational narratives feel so confusing.
They’re trying to tell three stories at once:
-
Who we were
-
Who we are
-
Who we’re becoming
The problem isn’t that any of those storie...
Do nonprofit organisations really need a tagline?
I’ve been thinking about taglines lately.
Not because I love them.
More because they come up on almost every nonprofit project, right at the end.
That moment where someone says:
“We have the logo… now we just need the line.”
And sudd...
If January already broke you, read this
January 1 – Wendy 0
January has won. And the year’s barely started.
The month only really began five days in, thanks to the holidays, and I never quite caught up on those missing days. Then my husband went in for a scheduled spinal fusi...
Everyone’s talking about IShowSpeed’s Africa tour.
Screenshot from @Ishowspeed on YouTube
I’ve been sitting with IShowSpeed’s Africa tour for a while now, not in a “we must all go viral” way. More in a why is this sticking with me way.
Twenty countries in under a month. Livestreams. Huge...
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Authors
The writers behind this newsletter.
Nonprofit Brand & Communications Strategist | I design clear messaging, smart strategies & tools nonprofits, startups and social enterprises can actually use.
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