My personal Substack
Platform | ![]() | Pricing | Only free issues |
---|---|---|---|
Publishes | Weekly | Issues | 16 |
Subscribers | Read | wezsaunders.substack.com |
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“Marketing” is one of those words that everyone thinks they understand. It gets thrown around boardrooms and brainstorms like it’s interchangeable with advertising or social media. But the truth is, marketing is none of those things on thei...
Somebody asked me today why I started this Substack.
The conversation around nightlife is often reduced to economic figures - how much revenue it generates, how many jobs it sustains, or how cities might leverage it for tourism. While these are valid points, they ignore a more profound truth ...
I promised my team that my Substack wouldn’t become a message board for our activity, and this really isn’t what this is, but with so much amazing feedback on our Ibiza ‘25 announcements, I just felt I had to share this.
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CEO & co-owner of Defected / Glitterbox
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