Reletter
Artwork for Whatever Nevermind

The definitive Gen X perspective on pop culture, fashion, and beauty — right now.

Platform
Substack
PricingFreemiumPublishesWeekly
Issues120Founded3 years agoLast Issue5 days ago
Active

Read this Newsletter

heywhatevernevermind.substack.com
Artwork for Whatever Nevermind

Latest Issues

Woody Harrelson and Matthew McConaughey Dress to Roast Themselves in Brothers

I love it when people are up for spoofing themselves — especially when famous Gen X-ers we grew up with do it. In this case, it’s Woody Boyd and David Wooderson — aka Woody Harrelson and Matthew McConaughey in their Apple TV show, Brothers,...

5 days ago
6
6

Procrastinator’s Guide to Gen X Pop-Culture Halloween Costumes

Clockwise from bottom left: Miami Vice’85 (Photo: cinemarcado/Instagram); The Shards ode to Debbie Harry (Photo: Ray Mickshaw/FX); Never change! Gary Oldman in Slow Horses (Photo: AppleTV)

In my 20s, I loved Halloween. I think I hit the pi...

12 days ago
17
9

Ali Ahn on The Diplomat and Her Very Gen X Jewelry Collaboration

Ahead of The Diplomat season four premiere, Ali Ahn, aka CIA London station chief Eidra Park, sat down with me at the launch of her jewelry collaboration with New York City-based Bliss Lau. We chatted about how hard it is to be angry with K...

19 days ago
22
14

Solved: The Mystery of Sharon Horgan’s Baggy Jeans in HBO’s Youth

In HBO’s Youth, the question of “Where can I find Sharon Horgan’s baggy jeans?” is just as pressing as the will-they-or-won’t-they between her character Alex and her habitually single ex, Patrick (Rupert Friend). Well, ask, and you shall re...

24 days ago
50
19

5 Very Gen X Things That Got Me Through My Divorce

Clockwise from bottom left: Best of the Best (Photo: Emily V. Aragones/Netflix); A Different World (Photo: Quantrell Colbert/Netflix); The Four Seasons (Emily V. Aragones/Netflix)

I like to think of myself as unique and not basic, but turn...

a month ago
47
31

Key Facts

Contact Information
Newsletter Author
Number of Subscribers
Find out how many people subscribe to this newsletter.

Audience Metrics

Subscribers, engagement, traffic and sponsorship for Whatever Nevermind.

SubscribersEngagement78Monthly Web Visits
Accepts SponsorsEstimated Cost per Ad

SEO Reach

Where Whatever Nevermind ranks on Google, and how much search traffic it brings in.

Ranked Keywords3.7kMonthly Search TrafficTop Keywords

Chart Rankings

How this newsletter ranks in the official Substack charts.

#87
#74

Authors

The writers behind this newsletter.

  • Whatever Nevermind

    The definitive Gen X perspective on pop culture, fashion, and beauty — right now.

  • Emma Fraser

    TV & Film critic, costume design aficionado, and Columbo lover.

  • Fawnia Soo Hoo

    I'm a Brooklyn-based freelance fashion and entertainment journalist, who always just wants to be watching TV.

  • Sophie Brookover

    Sophie Brookover is a culture writer in South Jersey. She's on Twitter, etc. at @sophiebiblio.

  • Two Bossy Dames

    Two Bossy Dames is a weekly culture newsletter run by Sophie Brookover, a Philadelphia-area freelance writer, Margaret H. Willison, a Boston-area freelance writer, and Karen Corday, a freelance writer who lives in Western Massachusetts.

  • Frequently Asked Questions

    How can I access the email archive for Whatever Nevermind?

    You can find recent issues that have been published by Whatever Nevermind on Reletter by scrolling up to where it says Latest Issues. Tap on the link for any of the most recent emails or hit More Issues to see older ones.

    How many subscribers does Whatever Nevermind have?

    To see how many people subscribe to Whatever Nevermind, simply upgrade your Reletter account. We provide readership numbers and lots of other stats for this newsletter so you can decide if it's worth reaching out to.

    How can I advertise in Whatever Nevermind?

    Newsletter advertising can be extremely effective when it's done right. Before you pitch Whatever Nevermind as a potential sponsor or partner, make sure that you've done your research and checked its newsletter stats with Reletter.

    Then, personalize one of our winning pitching templates and send it to the right person using the contact info provided.

    How much does it cost to sponsor a publication like Whatever Nevermind?

    Newsletter ad rates (or CPM) vary depending on many factors, including industry, number of subscribers, open rate, ad placement and more.

    To find out how much an ad will cost, contact Whatever Nevermind using the contact information provided and ask for a copy of their media kit.

    How can I find newsletters related to Whatever Nevermind?

    Scroll up to where it says Related Newsletters to see other publications like Whatever Nevermind. You can also search our email newsletter directory to discover other newsletters that cover the topics you're interested in.

    How do I contact Whatever Nevermind?

    Reletter provides this newsletter's website URL above, where you will often find their contact information. We also provide links to associated social media accounts and pitching templates so you can reach out fast.