Reletter
Artwork for Whatever Nevermind

The definitive Gen X perspective on pop culture, fashion, and beauty — right now.

Platform
Substack
PricingFreemiumPublishesWeekly
Issues106Founded2 years agoLast Issue6 days ago
Active

Read this Newsletter

heywhatevernevermind.substack.com
Artwork for Whatever Nevermind

Latest Issues

The Vampire Lestat’s Rock-God Style Channels Freddie Mercury, Gaultier — and Anne Rice Herself

Even though The Vampire Lestat isn’t set in the ’80s, the decade (and the ’90s) loom large in the modern-day Anne Rice adaptation — especially in Sam Reid’s rock-god wardrobe. Well, when his character Lestat is wearing clothes, that is. Cos...

6 days ago
21
5

Jeff Hiller Secretly Auditioned for Widow's Bay — and Ended Up on the Poster

The Emmy winner discusses Dale's mysterious backstory, scene-stealing moments, and how a small role on the Apple TV hit kept getting bigger.

Since this is, unofficially, a Widow’s Bay — and Jeff Hiller — fan account, the June bonus issue p...

11 days ago
40
2
Paid

7 Gen X Classics, Rebooted for 2026 and Beyond

Following the first Two Bossy Dames x Whatever Nevermind collaboration breaking down our favorite new takes on Masterpiece/PBS shows of our childhoods, Sophie Brookover, a.k.a. “Dame Sophie,” and I quickly agreed that a follow-up exploring...

13 days ago
24
8

The Widow’s Bay Coastal Style Nods to Jaws, The Goonies, and ’90s Liam Gallagher

Widow’s Bay deftly delivers both spine-chilling jump scares and hearty snort-laughs (BarcaLounger, anyone?) — and its time-agnostic costumes are in on the joke and the mystery. Emmy-nominated costume designer Alex Bovaird peppered the horro...

20 days ago
44
11

Meet the Stylist Who Got Matthew Rhys Out of His 10-Year-Old Tuxedo

As the talent behind Keri Russell’s edgy yet comfy and totally confident red carpet looks — and now, by association, her partner Matthew Rhys’ — plus the ’90s-inspired costumes in Netflix’s Nemesis, Frank L. Fleming has been a BIG presence...

a month ago
60
10

Key Facts

Contact Information
Newsletter Author
Number of Subscribers
Find out how many people subscribe to this newsletter.

Audience Metrics

Subscribers, engagement, traffic and sponsorship for Whatever Nevermind.

SubscribersEngagement77Monthly Web Visits
Accepts SponsorsEstimated Cost per Ad

SEO Reach

Where Whatever Nevermind ranks on Google, and how much search traffic it brings in.

Ranked Keywords3.7kMonthly Search TrafficTop Keywords

Chart Rankings

How this newsletter ranks in the official Substack charts.

#60
#76

Authors

The writers behind this newsletter.

  • Whatever Nevermind

    The definitive Gen X perspective on pop culture, fashion, and beauty — right now.

  • Margaret H. Willison

    Margaret is a writer, podcaster, educator, and self-described social media bon vivant based in Boston. You can find her on Instagram at @MrsFridayNext and learn more about her online classes at mhwillison.com.

  • Dame Sophie

    Sophie Brookover is a culture writer in South Jersey. She's on Twitter, etc. at @sophiebiblio.

  • Kirthana Ramisetti

    Author of "The Other Lata," "Dava Shastri's Last Day" (a GMA Book Club Pick) and "Advika and the Hollywood Wives." A pop culture addict who would be an excellent addition to your trivia team.

  • Fawnia Soo Hoo

    I'm a Brooklyn-based freelance fashion and entertainment journalist, who always just wants to be watching TV.

  • Frequently Asked Questions

    How can I access the email archive for Whatever Nevermind?

    You can find recent issues that have been published by Whatever Nevermind on Reletter by scrolling up to where it says Latest Issues. Tap on the link for any of the most recent emails or hit More Issues to see older ones.

    How many subscribers does Whatever Nevermind have?

    To see how many people subscribe to Whatever Nevermind, simply upgrade your Reletter account. We provide readership numbers and lots of other stats for this newsletter so you can decide if it's worth reaching out to.

    How can I advertise in Whatever Nevermind?

    Newsletter advertising can be extremely effective when it's done right. Before you pitch Whatever Nevermind as a potential sponsor or partner, make sure that you've done your research and checked its newsletter stats with Reletter.

    Then, personalize one of our winning pitching templates and send it to the right person using the contact info provided.

    How much does it cost to sponsor a publication like Whatever Nevermind?

    Newsletter ad rates (or CPM) vary depending on many factors, including industry, number of subscribers, open rate, ad placement and more.

    To find out how much an ad will cost, contact Whatever Nevermind using the contact information provided and ask for a copy of their media kit.

    How can I find newsletters related to Whatever Nevermind?

    Scroll up to where it says Related Newsletters to see other publications like Whatever Nevermind. You can also search our email newsletter directory to discover other newsletters that cover the topics you're interested in.

    How do I contact Whatever Nevermind?

    Reletter provides this newsletter's website URL above, where you will often find their contact information. We also provide links to associated social media accounts and pitching templates so you can reach out fast.