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The definitive Gen X perspective on pop culture, fashion, and beauty — right now.

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Issues99Founded2 years agoLast Issue8 days ago
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Latest Issues

Why '80s Coming-of-Age Songs Are Suddenly Everywhere on TV

Belinda Carlisle’s “Heaven Is a Place on Earth.” Tiffany’s “I Think We’re Alone Now.” Billy Idol hits (and not just at Coachella with sombr). No, this isn’t the playlist for an ’80s dance party — it’s the soundtrack to today’s TV shows, fro...

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From Grease 2 to Margo’s Got Money Troubles: The Michelle Pfeiffer-Aissance Never Stopped

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The Intergenerational Style Wars of 'Beef'

Beef season two’s meditation on generational divides — through dark laughs, toxic relationships, and unfulfilled ambitions — also plays out in the wardrobes. Notably, Oscar Isaac — a Gen X-er playing a cusper — unspools a midlife crisis in...

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Juliette Lewis Resurrects Her Infamous Mug Shot in a Bold, Road-Trip-Ready Collection

No, it’s not déjà vu. Juliette Lewis isn’t hitting the road and reprising her iconic turns in Natural Born Killers or Kalifornia — or reappearing in a non-linear time jump in Yellowjackets.

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7 Iconic ’90s TV and Movie Characters Whose Style Still Hits Today

Cher’s yellow plaid suit in Clueless. Angela Chase’s Kurt Cobain plaids. The Fly Girls nailing Rosie Perez’s choreo in bright crop tops and biker shorts. The images pop right into your head, right?

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  • Whatever Nevermind

    The definitive Gen X perspective on pop culture, fashion, and beauty — right now.

  • Fawnia Soo Hoo

    I'm a Brooklyn-based freelance fashion and entertainment journalist, who always just wants to be watching TV.

  • Cheryl Wischhover

    Veteran beauty/wellness reporter. Former nurse practitioner. Birder. Gen X. Writing about what we’re being sold, both figuratively and literally, as we age. More words: BoF, Bloomberg, NYT, Allure, etc

  • Kirthana Ramisetti

    Author of "The Other Lata," "Dava Shastri's Last Day" (a GMA Book Club Pick) and "Advika and the Hollywood Wives." A pop culture addict who would be an excellent addition to your trivia team.

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