WHAT'S ANU
ANU, Alexi Gunner, Victória Oliveira, Cris, Abha Ahad, Tobi Efunnowo, Ivy Yang, Hannah Hoela trend strategy newsletter
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 72 | Founded | 2 years ago | Last Issue | 18 days ago |
| Active | |||||
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whatsanu.substack.comLatest Issues
☕️ Is The World’s Largest Trend Forecasting Company Trying to Intimidate Me?
Hi everyone! In a deviation from typical programming, I have some tea to share today…
Recently, the legal team at WGSN — the world’s largest trend forecasting company —sent me and a threatening letter claiming that our work “appears to re...
🔗 SIGNAL SCAN :: 10.12.26
Hope everyone had a lovely last week!
Here’s a glimpse into some things I’ve been thinking about…
SIGNALS
A SELECTION FROM THE 56 SIGNALS ADDED TO TREND RADAR DATABASE OVER THE PAST WEEK :: WITH {tags} BASED ON THE MACRO...
🟣 TREND RADAR #21 :: HUMAN DRIVERS
Welcome back to Trend Radar! It’s been a while 🫠
I skipped this week’s Signal Scan to focus on getting this done, but I do have a couple of quick notes to share:
- I spoke with to share some thoughts on how cultural macrotrends are in...
🔗 SIGNAL SCAN :: 9.28.26
Selections for the week
WHAT’S ANU IS A READER-SUPPORTED TREND STRATEGY RESOURCE RESEARCHED & WRITTEN BY ANU LINGALA.
🔗 SIGNAL SCAN :: 9.21.26
Selections for the week
WHAT’S ANU IS A READER-SUPPORTED TREND STRATEGY RESOURCE RESEARCHED & WRITTEN BY ANU LINGALA.
Key Facts
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| Subscribers | Engagement | 78 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
Trend Strategist :: I make sense of trend overload and decode how culture is evolving :: Cited in The Wall Street Journal, Business of Fashion, Vogue, GQ
Cultural strategist & writer. Based between Melbourne and Berlin.
Victória Oliveira is a Foresight Strategist focused on cultural and systemic futures. She helps organizations decode change, identify emerging signals, and turn insights into innovation, resilience, and future-ready strategies.
let her marinate and elaborate
chronically online culture reporter & researcher covering women on the internet 📍delhi / trivandrum
Sharing the process behind the projects and the thoughts that rarely make it to the internet.
Bridging the U.S.-China Communication Gap: Stories of wins and fails.
I’m a semiotician and cultural analyst, former art critic and fashion model, explorer and homesteader, and momma of three.
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