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a trend strategy newsletter

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Substack
PricingFreemiumPublishesWeekly
Issues62Founded2 years agoLast Issue7 days ago
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Latest Issues

📈 Q2/MIDYEAR MACROTREND UPDATE

Tracking the trends through 1,174 cultural signals

We often think about ~trend season~ as Dec/Jan, with a deluge of reports published at the turn of the year. But in my personal experience, the midyear moment is more pivotal. This timing p...

7 days ago
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🔗 SIGNAL SCAN :: 8.24.26

Hi everyone! I recently shared my perspective on trends with at , including some specific examples of how I’ve used trend strategy to inform product design and brand marketing while working in-house. The article offers a glimpse into the i...

9 days ago
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1

🔗 SIGNAL SCAN :: 8.16.26

Everything I've tracked over the past week

Hope everyone had a lovely week!

17 days ago
19
Paid

🔗 SIGNAL SCAN :: 8.10.26

Hi! This is the first edition of a new post style that I’m testing out.

I’d originally introduced the Trend Radar series because I was hoping the format would be easier to deliver more consistently than complex essays. But over the past ye...

23 days ago
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The Verdict on Sydney Sweeney's Great Jeans, One Year Later

This issue of the newsletter is sponsored by Tracksuit, the always-on brand tracker built for marketers and agencies to answer the question “Is my strategy working?”


Can you believe it’s been a year?

Before digging1 into the...

a month ago
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Authors

The writers behind this newsletter.

  • ANU

    Trend Strategist

  • Ivy Yang

    Bridging the U.S.-China Communication Gap: Stories of wins and fails.

  • Alexi Gunner

    Cultural strategist & writer. Based between Melbourne and Berlin.

  • Cris

    let her marinate and elaborate

  • benton williams \ud83d\udc1b

    culture strategist + creative producer

  • Victória Oliveira

    Victória Oliveira is a Foresight Strategist focused on cultural and systemic futures. She helps organizations decode change, identify emerging signals, and turn insights into innovation, resilience, and future-ready strategies.

  • Abha Ahad

    \ud83d\udcdd what are women doing on the internet? what is the internet doing to women? \ud83d\udcc6 essay on wed or thu\ud83d\udccddelhi, india

  • Chris Danton

    Author of GOOD THINKING https://ingoodco.substack.com/

  • Tobi Efunnowo

    Founder. Thinker. Creator. Sharing the process behind the projects and the thoughts that rarely make it to the internet

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