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a trend strategy newsletter

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Substack
PricingFreemiumPublishesTwice weekly
Issues67Founded2 years agoLast Issue7 days ago
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Latest Issues

🔗 SIGNAL SCAN :: 9.14.26

Hi everyone,

If you’re in NYC, stop by tonight’s opening party for Broadcast, a cool new store in Williamsburg, founded by my cool best friend. It’s been incredible to watch Ash bring her vision to life over the past couple of months 🥹

F...

7 days ago
8
1

POST-REALITY MARKETING

Note: This was originally published as a guest post on Sociology of Business.

For a while now, I’ve felt that we’re in the midst of a pivotal shift in the marketing landscape — a sort of reprioritization similar to the 2015-...

10 days ago
33
10

🔗 SIGNAL SCAN :: 9.7.26

  • A Crisis of Fashion

WHAT’S ANU IS A READER-SUPPORTED TREND STRATEGY RESOURCE RESEARCHED & WRITTEN BY ANU LINGALA.

14 days ago
19
Paid

🔗 SIGNAL SCAN :: 8.31.26

About four weeks ago, I started testing this quick(er)-read format as a complement to the more in-depth Trend Radar reports. These posts are more feasible for me to deliver on a consistent weekly cadence, and they offer a space to share spa...

21 days ago
9
3

SEMIOTICS & THE MACROTRENDS

In my Trend Radar reports, each Macrotrend is introduced with a visualization.

LEARN ABOUT THE MACROTREND FRAMEWORK HERE:

Creating the visualizations take quite a bit of time after I’ve already written the report, and I’ve often bee...

24 days ago
44

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Authors

The writers behind this newsletter.

  • ANU

    Trend Strategist :: I make sense of trend overload and decode how culture is evolving :: Cited in The Wall Street Journal, Business of Fashion, Vogue, GQ

  • Ivy Yang

    Bridging the U.S.-China Communication Gap: Stories of wins and fails.

  • Hannah Hoel

    I’m a semiotician and cultural analyst, former art critic and fashion model, explorer and homesteader, and momma of three.

  • Alexi Gunner

    Cultural strategist & writer. Based between Melbourne and Berlin.

  • Cris

    let her marinate and elaborate

  • benton williams \ud83d\udc1b

    culture strategist + creative producer

  • Victória Oliveira

    Victória Oliveira is a Foresight Strategist focused on cultural and systemic futures. She helps organizations decode change, identify emerging signals, and turn insights into innovation, resilience, and future-ready strategies.

  • Abha Ahad

    chronically online culture reporter \ud83d\udccddelhi / trivandrum

  • Chris Danton

    Author of GOOD THINKING https://ingoodco.substack.com/

  • Tobi Efunnowo

    Founder. Thinker. Creator. Sharing the process behind the projects and the thoughts that rarely make it to the internet

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