Whimsicalist
Hafsa LodiBestselling author of Turbulence (2026) and Modesty: A Fashion Paradox (2020) writing about soul, style and storytelling
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 9 | Founded | 2 months ago | Last Issue | 5 days ago |
| Active | |||||
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whimsicalist.substack.comLatest Issues
Deconstructing the cover of Turbulence
In a previous essay, I promised that I’d dedicate one newsletter to the cover of my new book, Turbulence.
Many authors have little to no voice when it comes to the cover designs of their books. Thankfully I’ve been very involved in both of...
My Y2K trend revival is not a baguette bag or bootcut jeans. It's a book
My childhood had many phases, and I can differentiate between them with the toy du jour that would accompany me to family plans. My mother would encourage my sister and I to pack “busy bags” with us, so that we could escape potential boredo...
Peak publishing moments: From storytelling to souvenirs
I’m sitting at my kitchen table, a pile of craft supplies laid out on the pink gingham tablecloth:
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Bookmarks I’ve designed on Canva, just delivered to my doorstep from the printer
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A pile of ombre tassels
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A plastic box sect...
Two stylish writers, one summer reading list
When my friend, former colleague and Substack mentor Lara Akkari suggested we join forces on a post about summer books — and shoes to match — I won’t lie, my heart did a little flutter at the prospect. This is what excites me; this is what...
The weight of writing about honour killings
In my final year of journalism school at Ryerson (which has since been renamed Toronto Metropolitan University), I decided to specialise in print (as opposed to broadcast, radio or online) and worked as visuals editor for The Ryerson Review...
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| Subscribers | Engagement | 70 | Monthly Web Visits | ||
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| Accepts Sponsors | Estimated Cost per Ad | ||||
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Bestselling author of Turbulence (2026) and Modesty: A Fashion Paradox (2020) writing about soul, style & storytelling
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