Whimsicalist
Hafsa LodiBestselling author of Turbulence (2026) and Modesty: A Fashion Paradox (2020) writing about soul, style and storytelling
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 6 | Founded | 2 months ago | Last Issue | 8 days ago |
| Active | |||||
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whimsicalist.substack.comLatest Issues
Two stylish writers, one summer reading list
When my friend, former colleague and Substack mentor Lara Akkari suggested we join forces on a post about summer books — and shoes to match — I won’t lie, my heart did a little flutter at the prospect. This is what excites me; this is what...
The Weight of Writing About Honour Killings
In my final year of journalism school at Ryerson (which has since been renamed Toronto Metropolitan University), I decided to specialise in print (as opposed to broadcast, radio or online) and worked as visuals editor for The Ryerson Review...
Getting pigeonholed as a writer & recovering from modest fashion fatigue
If you asked me at the beginning of my career in journalism what my ultimate niche would become, I probably wouldn’t have answered with “modest fashion”. Back then, the two words were never paired together, except, perhaps, in a derogatory...
Titling Turbulence: How I chose the name for my debut novel
Two of my favourite things about writing a book are actually quite superficial when compared to the rest of the laborious process: A) naming the book, and B) conceptualising the cover.
I’ll write about the second one in another newsletter...
11 Thoughts I had while watching "The Devil Wears Prada 2"
In Dubai Design District last week, women sporting platinum wigs, sunglasses and all-black outfits handed out free tickets to see The Devil Wears Prada 2. A massive red stiletto, complete with a devil’s pitchfork as the heel, was erected in...
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Bestselling author of Turbulence (2026) and Modesty: A Fashion Paradox (2020) writing about soul, style & storytelling
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