WHY MATTERS by STORY}{WORKS
STORY}{WORKSWelcome to Why Matters—an inspiring selection of questions, insights, and bold ideas, to illustrate the power of purpose, and how to make it real.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 19 | Founded | 2 years ago | Last Issue | 2 months ago |
| Active | |||||
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whymattersblog.substack.comLatest Issues
What a cricket captain's thirty-year-old notes can teach us about leadership today
Cricket is terrifying.
A rock-hard ball – roughly the size of an orange – fired at your head or body at speeds exceeding 145 kilometres per hour is a lethal projectile loaded with the bowler’s hostile intent. One mistake can have, shall we...
Your biggest competitive advantage has been hiding in plain sight since 1994
A Stanford professor published a book in 1994 with an idea so obvious it was almost embarrassing. Jeffrey Pfeffer’s argument, stripped to its bones: treat your people well, invest in them properly, and your company will outperform almost ev...
Autonomy is not the absence of order. It is order pushed closer to the work
We have written about the power of autonomy at work before, using companies that enshrine it, Handelsbanken, Timpson and others. But it is worth returning to the central fear; that autonomy equates to looseness, lack of structure, loss of c...
Everybody’s doing it, so why can’t we?
This was the title of the Cranberries’ 1993 debut album, and I always wondered what the “it” actually was – staying out past curfew, getting a tattoo, creating a massive global hit?
The teasing title came back to me when I stumbled across...
FOR YOUNG PEOPLE: WHAT’S THE POINT?
The Financial Times has heralded “The Great Graduate Job Drought.”
Hiring overall sits 20% below pre-pandemic levels, while entry-level hiring is down 8% year on year.
Other sources put it more starkly still: In 2025, the UK saw rou...
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Authors
The writers behind this newsletter.
We help organizations and teams drive engagement, strengthen connections, and inspire purpose-driven action. We are Gillem Lawson & Jan Stuebbe
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