WHY MATTERS by STORY}{WORKS
STORY}{WORKSWelcome to Why Matters—an inspiring selection of questions, insights, and bold ideas, to illustrate the power of purpose, and how to make it real.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 17 | Founded | a year ago | Last Issue | 2 months ago |
| Active | |||||
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whymattersblog.substack.comLatest Issues
Autonomy is not the absence of order. It is order pushed closer to the work
We have written about the power of autonomy at work before, using companies that enshrine it, Handelsbanken, Timpson and others. But it is worth returning to the central fear; that autonomy equates to looseness, lack of structure, loss of c...
Everybody’s doing it, so why can’t we?
This was the title of the Cranberries’ 1993 debut album, and I always wondered what the “it” actually was – staying out past curfew, getting a tattoo, creating a massive global hit?
The teasing title came back to me when I stumbled across...
FOR YOUNG PEOPLE: WHAT’S THE POINT?
The Financial Times has heralded “The Great Graduate Job Drought.”
Hiring overall sits 20% below pre-pandemic levels, while entry-level hiring is down 8% year on year.
Other sources put it more starkly still: In 2025, the UK saw rou...
Are employees a cost – or potential that actually appreciates?
Instead of treating people as a liability, here are three strategies to transform them into force multipliers
We hear it everywhere: “People are our most important asset.” Are they? Really?
Because redundancies are fashionable again...
Fear works, until it doesn’t
The burning platform, sink or swim
Imagine standing on a bridge at night, twenty metres above the water. An angry pit bull is charging at you, teeth bared. Do you jump, or face it down?
The “burning platform” is a classic change metap...
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Authors
The writers behind this newsletter.
We help organizations and teams drive engagement, strengthen connections, and inspire purpose-driven action. We are Gillem Lawson & Jan Stuebbe
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