WHY MATTERS by STORY}{WORKS
STORY}{WORKSWelcome to Why Matters—an inspiring selection of questions, insights, and bold ideas, to illustrate the power of purpose, and how to make it real.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 13 | Subscribers | Read | whymattersblog.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
Fear works, until it doesn’t
### The burning platform, sink or swim
Keeping the flame alive: why teams still need human intervention in an AI world
> The tragedy wasn’t that the Cylons became powerful; it was that humans forgot what made them human.
The rituals that shape us: why meaningful habits become culture-defining moments
### Set the tone, make it meaningful
The US$ 16 billion cost of not caring
> “Two million unemployed – and you can’t buy milk on Sundays.”
Authors
The writers behind this newsletter.
We help organizations and teams drive engagement, strengthen connections, and inspire purpose-driven action. We are Gillem Lawson & Jan Stuebbe
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