Cre(AI)tive Revolution
Cre(ai)tive Revolution, Randall Rothenberg, Matthew Egol, John Frelinghuysen| Platform |  | Pricing | Only free issues | Publishes | Monthly |
|---|---|---|---|---|---|
| Issues | 13 | Founded | a year ago | Last Issue | 16 days ago |
| Active | |||||
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winningexperience.substack.comLatest Issues
How AI Will Help Creatives Retake Cannes
Writers and artists built advertising's greatest century on inspiration, craft, and a tacit agreement to ignore measurement. AI has scuttled the agreement. Here's how creatives can thrive in marketing’s agentic era.
When I firs...
THE PROGRAMMATIC HAMMER vs. THE AGENTIC NAIL
When you’re a hammer, everything looks like a nail. When you’ve spent your career in programmatic advertising, everything looks like an impressions transaction — including agentic marketing. But from our work with brands, agencies, publishe...
The Orchestration Imperative: Navigating Your AI Change Management Journey
Exponential improvements in generative and agentic AI have sparked a corporate investment frenzy. Facing intense pressure from their investors, boards, and C-suites, companies are rushing to implement AI solutions to modernize operations, d...
Meet The Personas Building the Cre(ai)tive Economy
This is the seventh in a series of articles about how agentic and generative AI are reshaping the marketing-media ecosystem, and why we are excited to serve as strategic advisors to AgenticAdvertising.org (AAO), the new business association...
Welcome to the Cre(ai)tive Economy
Since the announcement four weeks ago that we are helping several dozen companies convene a new business organization called AgenticAdvertising.org, we’ve been bombarded by a single question: Does the world really need another trade associa...
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| Subscribers | Engagement | 61 | Monthly Web Visits | ||
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Authors
The writers behind this newsletter.
Regular monthly thought leadership from Randall Rothenberg and Matt Egol on experience as a winning marketing strategy
Former CEO, IAB; former CMO and head of thought leadership, Booz & Co.; former reporter, editor, and Advertising Columnist, The New York Times
Founder & CEO, JourneySpark Consulting; former Partner, PwC Strategy& (15+ yrs); author & host, The CX and Culture Connection
Senior Media / Tech leader with extensive consulting and operational experience. Principal, Frelinghuysen Advisors LLC. Ex L.E.K. Consulting, Disney, AOL, Bain & Co.
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