Winning Experience
Person(AI)fication, Randall Rothenberg, Matthew Egol| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 10 | Subscribers | Read | winningexperience.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
Meet The Personas Building the Cre(ai)tive Economy
This is the seventh in a series of articles about how agentic and generative AI are reshaping the marketing-media ecosystem, and why we are excited to serve as strategic advisors to AgenticAdvertising.org (AAO), the new business association...
Welcome to the Cre(ai)tive Economy
Since the announcement four weeks ago that we are helping several dozen companies convene a new business organization called AgenticAdvertising.org, we’ve been bombarded by a single question: Does the world really need another trade associa...
The Three Superpowers of Agentic Advertising
The past month saw three of the most monumental events in the history of marketing.
The War Between Cre(ai)tivity and Cr(ai)p
This was going to be a story about slop – the mass of indistinguishable carbon-copy marketing communications that, seemingly all of a sudden, has flooded our platforms, our media, and our scarce mental shelf space. We even coined a new term...
Authors
The writers behind this newsletter.
Regular monthly thought leadership from Randall Rothenberg and Matt Egol on experience as a winning marketing Strategy
Former CEO, IAB; former CMO and head of thought leadership, Booz & Co.; former reporter, editor, and Advertising Columnist, The New York Times
Founder & CEO, JourneySpark Consulting; former Partner, PwC Strategy& (15+ yrs); author & host, The CX and Culture Connection
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