Personal brand strategy for experts + entrepreneurs, who want to be unmistakable in the age of AI. Human first, AI supported brand building that cuts through the noise, positions you as the authority, and scales your reach, impact, and sales.
| Platform |  | Pricing | Freemium | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 9 | Founded | a month ago | Last Issue | 6 days ago |
| Active | |||||
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worththefollow.substack.comLatest Issues
Your content pillars are only part of the story...here's how to actually attract buyers.
Create content that leverages buyer psychology to convert with every post.
To content pillar or not to content pillar, that is the question.
Being more vulnerable doesn't = being more trusted…
You don’t have to bare your soul to build a personal brand
How to decide what’s yours to share, what isn’t, and why the timing matters more than the topic.
Last week I told you that relatability was killing your sales.
That being liked...
This ONE tool keeps your content sounding 100% like you...
Plus a tactical step by step process to build a brand voice guide with a SKILL and prompts!
No one wants to sound like AI slop…
Relatability is killing your sales...
Building a personal brand that converts as an expert.
Your desire to be relatable is watering down your brand.
3 Days LEFT ⏰: "Substack Articles That Convert" Live Training for Annual Subscribers...
We’ve been crafting our article strategy for the last couple of months and have started testing it on our new publications to iterate and perfect it even further.
And, on August 4th, I am breaking down the full strategy for you, including...
Audience Metrics
Subscribers, engagement, traffic and sponsorship for Worth The Follow.
| Subscribers | Engagement | 77 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
President of Kelly Roach International | President of Kelly Roach International. I build 7+ 8 figure personal brands for a living. Deep dive trategy for founders who want to be unmistakable in the age of AI.
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