Wrap Text by Equals
Bobby Pinero, Matt Hodges, Chris Burgner, Ben McRedmond, Jiayan Yu, Abbey Minondo, Mark Znutas, Sam Rasmussen, Jamie OslerStories and ideas about building startups by early Intercom, Atlassian, and Loom employees.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 119 | Subscribers | Read | wrap-text.equals.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
Equals in 2024
Our vision and mission aren’t just words on a page. They guide everything we do. From the content we produce to the product updates we ship, it’s all about making progress against our ambition. And in 2024, we made a lot. As we approach the...
Self-serve strikes back
Startups are a winding road. We turn one direction with a certain degree of conviction, and we adjust based on what we learn. That’s the game we play, over and over, until we figure it out. Whatever that really means. I mean, do we ever act...
Sales pipeline performance: AMA
“Am I happy or sad today, Chris?” This is how my CRO would start our 1:1 every week.
Revisiting the fallacy of freemium: A year on
I wrote about our decision to kill Equals' free plan a year ago. The fallacy of freemium in SaaS resonated with many founders grappling with pricing and go-to-market strategy. At the same time, it garnered criticism from skeptics who though...
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Authors
The writers behind this newsletter.
CEO and co-founder of Equals (equals.com) Spent 7 years building Intercom from less than $1M to over $150M ARR. Board member at Intercom.
Early Atlassian, Intercom, and Loom. Now at Equals.
Head of Finance & Analytics @ Equals
Co-founder and CPO at Equals
Product Marketing @ Equals
BizOps @ Equals
Head of Engineering at Equals
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