The Self Publishing Show's James Blatch talks about indie writing and marketing.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 20 | Founded | a year ago | Last Issue | 18 days ago |
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jamesrblatch.substack.comLatest Issues
Goddammit Meta!
Facebook Ads’ long slide into ineffectiveness for authors continues, with word that placement controls are being taken off us.
Placements does what it says on the tin: it’s where your ad shows up. Feed, Reels, Stories, Marketplace, the rig...
Is it me, or is this SINISTER?
A number of people sent me the above note that was sent to writers on the RARE email list. RARE is a huge series of reader events that romance writers can pay to attend with a stall.
Now, of course they are absolutely within their rights t...
The Witch Hunt has been Industrialised...
In December 2025 I added my voice to those calling for an end to the wave of AI cancellations that seemed to be sweeping platforms like TikTok.
To be honest I wasn’t hopeful. The indie writing community has always had a subset of self-app...
We Were Allowed To Be Lazy
I’ve been thinking about how it used to be. I wouldn’t say easy as such, but we probably didn’t realise how much harder it would get.
The novel writing and the marketing have always been hard, but only now do I realise how easily the mark...
You can do it with AI, but should you?
This is not coming from an anti-AI place. Regular readers will know I am what pro-AI authors call ‘AI forward’, rather it’s part of the nuanced approach to AI I am personally developing and something I would encourage you to do too.
‘Can I...
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