WTF Gym Talk
Business insights from current events in the fitness industry with a few f-bombs.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 84 | Founded | 5 years ago | Last Issue | 9 days ago |
| Active | |||||
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wtfgymtalk.substack.comLatest Issues
That New Idea You Have. Is It Solving A Problem Or Creating New Ones?
Most of the work I do as a consultant isn’t introducing new ideas. It’s refining, cleaning up, or removing ideas the owner had at some point that seemed good at the time and turned out to be the source of half the current problems.
These i...
How Much Money You Actually Need To Buy A Building
Buying a building is one of those things that sounds like it belongs to a different category of operator. Bigger gyms. Different markets. People with rich uncles.
It doesn’t.
The math is reasonable. The discipline behind it is the harder...
If It's Not A Fuck Yes, It's A Fuck No.
This thesis started on the real estate side and has now crept into almost every business consulting conversation I have.
If it’s not a fuck yes, it’s a fuck no.
That’s the filter. That’s the whole thing.
And it matters more for small bus...
How To Actually Think About Adding Amenities
A lot of open gym operators are looking at the same shopping list right now.
Sauna. Cold plunge. Normatec boots. Theragun. Some kind of recovery lounge.
Fine. Maybe.
But before you drop tens of thousands of dollars on it, run the decisio...
Have Employees That Suck? This May Be Why.
There are a lot of reasons an employee can suck.
I want to talk about three.
These are the three I see over and over again when I’m onsite at a gym, watching what’s actually happening on the floor.
Not what you think is happening.
What’...
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Authors
The writers behind this newsletter.
My name is Stu Brauer and I've been in the fitness industry for 20+ years. I'm a microgym owner, content creator, consultant, father and whiskey drinker.
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