WTF Gym Talk
Business insights from current events in the fitness industry with a few f-bombs.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 81 | Founded | 5 years ago | Last Issue | 16 days ago |
| Active | |||||
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wtfgymtalk.substack.comLatest Issues
How To Actually Think About Adding Amenities
A lot of open gym operators are looking at the same shopping list right now.
Sauna. Cold plunge. Normatec boots. Theragun. Some kind of recovery lounge.
Fine. Maybe.
But before you drop tens of thousands of dollars on it, run the decisio...
Have Employees That Suck? This May Be Why.
There are a lot of reasons an employee can suck.
I want to talk about three.
These are the three I see over and over again when I’m onsite at a gym, watching what’s actually happening on the floor.
Not what you think is happening.
What’...
You Don’t Actually Know Who Your Customer Is
Ask most operators who their customer is, and you’ll get some version of this:
“Yeah, it’s pretty much 25 to 50 years old, men and women, even mix, probably within a five mile radius of us.”
That’s the same answer almost everyone...
The Thing None of Us Are Doing...
There’s a pattern in this industry.
The stuff that actually works usually sounds stupid at first.
Or risky.
Or “there’s no way that would work here.”
Until it does.
And then everyone copies it.
The First Person Always Looks...
Annoyed With Your Employees? This Is For You.
Let’s just get this out of the way:
You’re not annoyed with your employees.
You’re annoyed with your expectations.
Because right now, those two things don’t match.
And until they do… this problem doesn’t go away.
The Lie You...
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Authors
The writers behind this newsletter.
My name is Stu Brauer and I've been in the fitness industry for 20+ years. I'm a microgym owner, content creator, consultant, father and whiskey drinker.
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