xGuff (Expected Guff)
Thomas AstonUseless sports data.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 14 | Founded | a year ago | Last Issue | 6 months ago |
| Active | |||||
Read this Newsletter
xguff.substack.comLatest Issues
The impossible task of rating footballers
With Christmas right around the corner, there will be masses of parents, partners, friends, and well-meaning relatives facing the great modern dilemma:
Do I buy them EA Sports FC*, or Football Manager?
*the artist formerly known as FIFA...
You probably aren't the next Jamie Vardy
This was supposed to be something light-hearted about how careers in some sports last much longer than others. Then I started writing and it all went a bit miserable when I realised what age I am.
The next article will probably go back to...
Football fans are drowning in data, starved of wisdom
What is the football data pyramid?
Since starting this newsletter, I’ve been circling around something I’ve wanted to write for ages about the complex relationship football fans have with data, and why this has led me to publishing a se...
👨🏻💼💬📈 Expected Clichés, Matchweeks 5-8
This article is part of the Expected Clichés series, where I’ll be statistically analysing the use of classic British football phrases in Premier League managers’ press conferences during the 2025/26 season.
If you’re wondering why t...
Scottish football doesn't deserve its fans
1. Scotland loves football (and the SPFL is fake news).
With another predictably depressing international break looming, it’s easy to despair about Scottish football.
The men’s team haven’t reached a World Cup since 1998. The long st...
Key Facts
Audience Metrics
Subscribers, engagement, traffic and sponsorship for xGuff (Expected Guff).
| Subscribers | Monthly Web Visits | Accepts Sponsors | |||
|---|---|---|---|---|---|
| Estimated Cost per Ad | |||||
Explore More
Authors
The writers behind this newsletter.
Frequently Asked Questions
How can I access the email archive for xGuff (Expected Guff)?
You can find recent issues that have been published by xGuff (Expected Guff) on Reletter by scrolling up to where it says Latest Issues. Tap on the link for any of the most recent emails or hit More Issues to see older ones.
How many subscribers does xGuff (Expected Guff) have?
To see how many people subscribe to xGuff (Expected Guff), simply upgrade your Reletter account. We provide readership numbers and lots of other stats for this newsletter so you can decide if it's worth reaching out to.
How can I advertise in xGuff (Expected Guff)?
Newsletter advertising can be extremely effective when it's done right. Before you pitch xGuff (Expected Guff) as a potential sponsor or partner, make sure that you've done your research and checked its newsletter stats with Reletter.
Then, personalize one of our winning pitching templates and send it to the right person using the contact info provided.
How much does it cost to sponsor a publication like xGuff (Expected Guff)?
Newsletter ad rates (or CPM) vary depending on many factors, including industry, number of subscribers, open rate, ad placement and more.
To find out how much an ad will cost, contact xGuff (Expected Guff) using the contact information provided and ask for a copy of their media kit.
How can I find newsletters related to xGuff (Expected Guff)?
Scroll up to where it says Related Newsletters to see other publications like xGuff (Expected Guff). You can also search our email newsletter directory to discover other newsletters that cover the topics you're interested in.
How do I contact xGuff (Expected Guff)?
Reletter provides this newsletter's website URL above, where you will often find their contact information. We also provide links to associated social media accounts and pitching templates so you can reach out fast.