Reletter
Artwork for PR for 50+ with Xina PR

PR for 50+ with Xina PR

Xina PR

Sharing strategic PR insights to help you navigate today's attention economy, and bridge every generation in your audience.

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Substack
PricingFreemiumPublishesMonthly
Issues22Founded2 years agoLast Issue8 days ago
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Artwork for PR for 50+ with Xina PR

Latest Issues

A Surprise Guest, Two Landmark Stories, One Room in Philadelphia

One week ago tonight, I stood at the front of a room I built myself.

On Monday, July 6, my firm X+PR presented Same Ground: The President’s House, Valley Forge, and the Question of Whose Story Gets Told at The Fashion District (Love Lab),...

8 days ago
4
2

One Founding. Five Generations. The Question of Whose Story Gets Told.

Ask your kid, your parent, and the colleague a generation away from you what they learned in school about who built America.

You will get four different answers. Maybe five. None of them will be wrong. None of them will be complete.

That...

21 days ago
1

Your Pitch Reaches 5 Generations. Is It Written for All of Them?

When you pitch your expertise to media, you are not talking to one generation. You are talking to five, and most of them are not 50+.

Most professionals never stop to think about that. They build a strong pitch, find a credible outlet, and...

2 months ago

Five Generations. One Room. How Do You Make Sure Every One of Them Hears You?

Here is a question I have been asking leadership teams for the last two years.

“When your brand shows up, who in your audience is actually listening, and who is tuning out?”

Most cannot answer it. Not because they do not care, but because...

3 months ago
1

What the Ragan AI Horizons Conference Got Right. And What It Means for You.

Ran into my hometown girl Vickie Sullen-Winn (left). She represents the City of Farmington Hills, MI.

Happy Women’s History Month!

This issue is dedicated to the women doing the work that matters.

  • The clients I’m proud to represent....
5 months ago
1

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