The Backyard
Cristina Ashbaugh, Kelly McGeeA BTS look into how we're building your next favorite outdoor brand
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 20 | Founded | a year ago | Last Issue | 12 days ago |
| Active | |||||
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thebackyard.substack.comLatest Issues
Everything that happened at Yardsale and Double Black this month
There are some transition periods in the year, like right now, where it feels like we have less to share in our marketing channels. Last week, the final pieces of content from our summer collection went out while we start gearing up to shoo...
The packing tip that changed my life
A few months ago, while packing for a work trip to Vietnam and China, I posted a note on Substack and a TikTok video about the method I use to approach all of my trip packing. Both the note and the video blew up. So many people were amazed...
If you build it, they will come…and completely buy you out of milk in two days
This week, my co-founder Kelly received a DM from the founder of a well-established brand about the launch of our new store—a place that’s part coffee shop, part Yardsale store, and part community hang out space. I’m paraphrasing here but t...
Our secret to designing great products: think like an outsider
Last week, we finally launched our T3 trekking poles, a product that has been in development for over a year and a half. Unlike our ski poles, the idea for these didn’t come to us in the wild, rather it came to us in our inbox. After our ap...
How to make sure your content doesn’t look like AI
When my co-founder Kelly and I started Yardsale, we drew a lot of inspiration for our brand from old photographs, specifically, the type of photos we found in our parents’ photo albums from the 70s, 80s, and early 90s. While digging through...
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| Subscribers | Engagement | 75 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
co-founder @ yardsale + double black \ud83e\udd19 based in SF, but usually somewhere else
designing at Yardsale
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