The Backyard
Cristina Ashbaugh, Kelly McGeeA BTS look into how we're building your next favorite outdoor brand
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 15 | Founded | a year ago | Last Issue | 6 days ago |
| Active | |||||
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thebackyard.substack.comLatest Issues
Behind the brand: Introducing Double Black
The time has finally come, we’re (soft) opening Yardsale’s flagship retail store and coffee shop, Double Black next week!
What started as a simple idea for a coffee shop inside of our new space somehow turned into one of the most thoughtfu...
How to have a totally analog summer.
Since starting Yardsale, my summers have looked a little different. As you can probably guess, I’m working a lot more. Like, way more than I have in my entire life. Thankfully because I 1) love our brand and 2) love building it with my co-f...
Summer trip planning starts now.
April is usually when I start taking stock of what my summer looks like and begin filling in the gaps. I’ll sit down with my calendar, which is typically filled with weddings, birthdays, and Yardsale work trips, and I’ll see what weekends a...
Where did all the third spaces go?
I am a child of the 90s and early 2000s. I grew up at a time when cereal was a perfectly balanced breakfast and summers were spent outside. We didn’t have to worry about “being socialized” or adults making time for community because life wa...
Wool is the new black.
The apparel industry is changing—and you don’t have to be a fashion expert to see it. If your eyes are open and your finger is even remotely on the pulse, you’ve probably noticed it already.
One day (read: over many years) it seems like we...
Key Facts
Audience Metrics
Subscribers, engagement, traffic and sponsorship for The Backyard .
| Subscribers | Engagement | 73 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
co-founder @ yardsale \ud83e\udd19 based in SF, but usually somewhere else
designing at Yardsale
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