Yello by Hunter Schwarz
Hunter SchwarzA newsletter about political aesthetics, civics, persuasion, and design by Hunter Schwarz.
| Platform |  | Pricing | Freemium | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 695 | Founded | 8 years ago | Last Issue | 4 days ago |
| Active | |||||
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yellopolitics.comLatest Issues
Trump bucks and the politics of mailing checks
Plus: Trump wants to turn his first-ever golf course into a government course for presidents
The checks started going out last week, nearly one million of them, and mostly to battleground states.
Why independent candidates are making independence central to their brand
Credit: Collage - FC, Adobe Stock (textures)
The Democratic and Republican parties both have brand problems, so independent candidates across the country are using campaign logos specifically designed to let voters know they stand with nei...
These designers and grocery nerds will brand Mamdani’s NYC grocery stores
With a single letter in his logo, one local candidate has his city council up in arms
A consortium of designers, branding professionals, and grocery experts have been named to design a visual identity for New York City’s municipal grocery...
Meet America dot gov
Credit: America dot gov
The federal government has a chatbot.
President Donald Trump launched America dot gov on Tuesday, a new site that looks like ChatGPT or Claude with a prompt box to query the federal government. The underlying LLM d...
The MAGA Box now comes in blue
Plus: Trump TV isn’t working
President Donald Trump’s campaign logo has its imitators, more so now than ever, and it’s not just Republicans branding themselves with Trump-inspired logos anymore. In 2026, even some Democrats have logos that...
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| Subscribers | Engagement | 69 | Monthly Web Visits | ||
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Authors
The writers behind this newsletter.
Publisher of Yello, a newsletter about politics, design, and persuasion, and Whig, a newsletter about politics and pop culture. \ud83c\uddfa\ud83c\uddf8
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